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Modern Tradeshow Intelligence

How can you conserve time when running a tradeshow?

Posted by Staff Report on Dec 18, 2013 5:13:00 AM

When running a tradeshow, there are likely numerous things you want to try to fit into the events, like product demonstrations, networking opportunities and other elements to make your show a hit. However, sometimes you can't squeeze everything in - maybe your event location has strict hours or service demos take too long.

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Topics: Trade Show Tips

Trade Shows Becoming Part of Modern Marketing

Posted by Bartizan Staff Report on Dec 14, 2013 4:11:41 AM

As 2013 comes to a close, businesses in need of a marketing overhaul to change their fortunes in 2014 do not have to devote all of their budget toward fancy and expensive campaigns. Trade shows are a great place to showcase new products and services to a large amount of customers and industry professionals in short periods of time. Successful events can do wonders for turning potential leads into continued sales.

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Topics: Trade Show Tips

Trade Shows Very Much Still Relevant

Posted by Bartizan Staff Report on Dec 12, 2013 3:31:26 PM

Although some industry professionals have suggested that the importance of trade shows has dwindled in recent years, others have scoffed at this notion. Writing for Drapers, Graeme Moran asserted that such events are still viable for companies and will continue to be relevant in 2014.

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Topics: Trade Show News

Relationships Key to Successful Trade Shows

Posted by Bartizan Staff Report on Dec 11, 2013 6:33:33 AM

Trade shows are the perfect opportunity for companies to make those necessary connections with prospects and industry professionals to enhance their brands over the long term. Although much of a firm's success at such events depends on its own preparation, building a successful relationship with organizers cannot be overlooked.

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Topics: Trade Show Tips

6 Creative Ideas for a Successful Trade Show Booth

Posted by Jayden Samuelson on Dec 10, 2013 5:13:16 PM

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Topics: Exhibitor Tips, Social Media Tips for Tradeshows

6 Creative Ideas for a Successful Trade Show Booth

Posted by Jayden Samuelson on Dec 10, 2013 12:01:29 PM

Showcasing your products and services at tradeshows is an excellent way to reach out and gain valuable sales leads. However, it can be tricky when your exhibit is jostling for attention with hundreds of other trade show booths, each with marketing professionals trying to capture the interest of visitors.

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Startups and Trade Shows a Perfect Match

Posted by Bartizan Staff Report on Dec 9, 2013 5:20:43 PM

Startups obviously lack the customer base of more established companies, making it even more of a necessity for them to do all they can to improve their brand recognition. Trade shows are the ideal place for organizations to meet with prospects on a face-to-face basis to highlight their unique products and services.

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Topics: Trade Show Tips

Bartizan’s iLeads 1.5 Release Adds Easier Customization and Exhibitor Education, Plus Improved Messaging

Posted by Joanna Stasuk on Dec 6, 2013 4:56:48 PM

Bartizan Connects, maker of the trade show industry’s top lead retrieval tools, today announced iLeads 1.5, the latest release of its award winning mobile app for tradeshow lead retrieval. iLeads 1.5 is the tradeshow industry’s first badge-scanning app and the highlight of the new release simplifies the way exhibitors set up their customized surveys and follow ups.

For exhibitors, this update will make setting up multiple licenses with the same set of customized questions amazingly simple. Exhibitors can now set up multiple devices from a single point – a password protected exhibitor portal. If exhibiting companies have multiple booth staff all iLeads enabled devices can share unified customizations. For registration contractors using iLeads, the new version lets them customize the system default surveys and follow-up questions for their events.

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Small Business Tips for Hosting a Trade Show

Posted by Bartizan Staff Report on Dec 5, 2013 9:52:50 AM

Small businesses may lack the resources of large companies when it comes to promoting their unique products and services, but that does not mean they cannot still grow their brands and connect with industry professionals and prospects on a broad scale. Trade shows are the perfect type of event for small firms to turn leads into sales.

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Topics: Trade Show Tips

Trade Show Tips: Don't Forget About Mobile Audiences

Posted by Bartizan Staff Report on Dec 4, 2013 6:57:44 AM

The growing popularity of smartphones and tablets has made it necessary for organizations to provide mobile applications to enhance the overall experience of such events. Trade Show News Network's Jen Hawkins recently asserted that mobile app integration has evolved from just a perk to a modern necessity. The key to supporting such audiences, however, is communicating with them early.

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Topics: Trade Show Tips