Showcasing your products and services at tradeshows is an excellent way to reach out and gain valuable sales leads. However, it can be tricky when your exhibit is jostling for attention with hundreds of other trade show booths, each with marketing professionals trying to capture the interest of visitors.
All you have is a few seconds to gain the attention of your potential customers. Having strong display signs and large signage alone cannot do wonders. Find new and creative ways to make your trade show booth stand out.
Here are a few ideas.
1. Photo Booth
Who wouldn’t appreciate getting photographed for free? The attendees will be happy to be subjects for free photography sessions. Superimpose their images with some interesting backgrounds such as a Hawaiian beach or the Hollywood red carpet. Utilize this great opportunity to distribute your business cards with QR codes that would take them to your social media pages where they can find their images.
2. Free Food and Beverages
No one can resist a free cup of coffee or mouthwatering candy. While they are munching or sipping the food products that you offered, talk to them about your business. Be ready with a brief sales pitch as well.
3. A Game of Darts or Virtual Sports
A chance to play a game of darts or any virtual sport would certainly attract the attention of the attendees to your booth. Make sure that you give them a prize if they win the game. Don’t forget to imprint your business logo and name on the reward.
4. Free Shoe Shine
This is a great option for companies targeting business professionals. By offering a shoe shine service, you not only attract business owners and representatives to your booth, but also make them spend more time there. Your staff can utilize this time to promote your brand and talk with your prospects about your products and services.
5. Appoint a Booth Entertainer
The presence of a caricaturist or magician is an excellent trade booth attraction. The professional event performers interact with the attendees to entertain them. These entertainers would incorporate your product information or brand message into their acts to help you promote your business.
6. Include Useful Giveaways
Find a product that would be of use to your potential targets in their everyday life. Pens, tote bags, coffee mugs and golf tees are a few options. Offer them to those who stop by your booth and spend a minute to learn about your products and services.
You will be able to make the most out of your trade show booth by implementing one or more of these ideas. Memorable and interactive elements would draw people in.
About the Author: Jayden Samuelson is an online marketing expert and a regular contributor to Promo Direct. He likes reading articles on online marketing industry and has been a part of discussions on many boards and forums.