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Modern Tradeshow Intelligence

Bartizan Staff Report

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Recent Posts

What Does the Future Hold for Tradeshows?

Posted by Bartizan Staff Report on Nov 21, 2013 3:26:19 PM

Tradeshows of today are much different than ones in the past, so much so that TSNN contributor Lew Hoff recently suggested that such events have experienced more changes during the past five years than in the previous century. Moving forward, what will trade shows look like?

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Topics: Trade Show News

Conferences Can Open New Doors for Passionate Businesses

Posted by Bartizan Staff Report on Nov 20, 2013 3:32:09 PM

Companies having a difficult time connecting with like-minded firms and prospects should consider other ways of communicating with such parties than email, phone calls and handing out business cards. A trade show is the perfect venue to get to know more about your particular industry and open new doors for future growth opportunities.

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Topics: Trade Show Tips

Successful Approach is Everything for Tradeshows

Posted by Bartizan Staff Report on Nov 20, 2013 5:51:37 AM

Companies looking for a way to breathe some life into their sales should consider thinking outside of the box rather than just relying solely on investing in traditional marketing campaigns. A trade show is a great way for businesses to not only improve sales, but generate interest in their offerings.

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Topics: Trade Show Tips

Now is the Perfect Time to Host a Conference

Posted by Bartizan Staff Report on Nov 19, 2013 2:11:26 PM

Companies that want to make industry-wide connections may not have a better option than hosting a conference. These events are great ways to make contact with like-minded prospects, raise brand awareness and eventually generate more sales. Businesses that continue to put off such events may end up regretting it because there perhaps is not a better time to get in on the action.

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Topics: Trade Show Tips

Tradeshow Trends to Watch

Posted by Bartizan Staff Report on Nov 15, 2013 8:55:32 AM

The tools and techniques used for lead generation during trade shows are always changing. Businesses that fail to keep up with the latest trends risk being perceived as outdated or old-fashioned, which can hurt their chances of capturing leads. While there are dozens of trends impacting the industry, here are a few of the main ones to watch:

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Topics: Trade Show News

Developing Meaningful Connections at Industry Conferences

Posted by Bartizan Staff Report on Nov 14, 2013 12:06:59 PM

While many people focus on the leads that can be generated during a trade show, there are often opportunities to form other connections that can help a small business.

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Topics: Trade Show Tips

Ways to Improve Foot Traffic During an Event

Posted by Bartizan Staff Report on Nov 14, 2013 11:03:23 AM

While exhibiting at trade shows are a great way to build brand awareness and generate new business, the crowded environment can make it difficult to attract quality leads, as each booth is competing with hundreds of others for the time and attention of attendees. Fortunately, there are some things that you can do to increase foot traffic and make each conference a success.

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Topics: Trade Show Tips

Trade Show Work Continues After Booths are Broken Down

Posted by Bartizan Staff Report on Nov 12, 2013 9:47:27 AM

Every exhibitor knows that there is a lot of work leading up to a trade show appearance. Displays need to be designed, promotional materials created and staff members selected to man the booth. However, it is the work that occurs after a conference that can make the most difference in your return on investment.

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Topics: Trade Show Tips

Have the Right Tools for Conference Success

Posted by Bartizan Staff Report on Nov 11, 2013 10:17:46 AM

All leaders know they need to give their teams the tools to succeed, and this principle applies to everything from marketing initiatives to product creation. Without the equipment, knowledge and experience needed to identify and overcome obstacles, teams will be unable to move forward.

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Topics: Trade Show News

Find the Right People to Man Your Booth

Posted by Bartizan Staff Report on Nov 8, 2013 6:30:55 AM

Planning a trade show exhibit is a long, complex process. It is not uncommon to start putting together materials, brainstorming displays and conducting pre-show advertising months in advance of an event. This gives you plenty of time to choose and train those people who will be staffing your exhibit.

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Topics: Trade Show Tips