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Modern Tradeshow Intelligence

Bartizan Staff Report

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Recent Posts

How to Keep Your Trade Show From Being Outdated

Posted by Bartizan Staff Report on Nov 7, 2013 10:14:01 AM

Successful trade shows become known as the places to make connections and engage in lead capture, which can boost attendance and create opportunities. The more successful an event, the more tempting it is to keep everything the same. After​ all, if it isn't broken, why fix it? However, this approach can leave you hosting an outdated conference with declining numbers. To keep growing attendance, trade show managers need to continually update their events to reflect various trends in their industries.

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Topics: Trade Show Tips

How to Make a Memorable Sales Pitch

Posted by Bartizan Staff Report on Nov 7, 2013 10:00:15 AM

Most of the people attending industry conferences are looking for something new and exciting that will benefit their companies, but that doesn't always mean they are ready to buy. Your job as an exhibitor is to get these potential leads to move past their doubt and want to learn more about your products or services. The key to this is making an effective sales pitch. Almost everyone knows that you need to be able to provide a quick synopsis of what your company does, but there are other tricks to making sure customers remember your brand.

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Topics: Trade Show Tips

Success Stories Provide Insight into Using Social Media

Posted by Bartizan Staff Report on Nov 5, 2013 11:53:53 AM

Social media has become a central part of most marketing efforts. The technology provides multiple ways to interact with consumers, which can be essential to creating buzz around trade show appearances. A growing number of companies are using Twitter, Instagram and Facebook to kick-start conversations leading up to a conference  and ensure a high number of quality leads are present. Of course, some strategies have proven to be more effective than others. Here is a look at some of the more effective marketing efforts at recent trade shows.

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Topics: Trade Show Tips

Use Tradeshows to Open Doors

Posted by Bartizan Staff Report on Nov 1, 2013 2:02:55 PM

After a long, hard day of selling and talking to potential customers at a tradeshow, the only thing on your mind may be getting some rest and relaxing. However, after the event is over, there are still opportunities to make connections that will help your business.

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Topics: Trade Show Tips

The Who, What, When, Where and Why of Tradeshow Organization

Posted by Bartizan Staff Report on Oct 31, 2013 4:24:20 PM

The prospect of planning for a trade show can seem like a daunting task. After all, overlooking the smallest thing may result in a day-of calamity that affects the viability of your lead generation efforts and compromises the impact you intend to have on the audience - not exactly the impression you're aiming to make. 

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Topics: Trade Show Tips

Choosing the Right Venue for Your Event

Posted by Bartizan Staff Report on Oct 31, 2013 9:39:14 AM

Where a trade show is held can have a lot of impact on its overall success. Most major cities provide several options suitable for large conferences, which gives you plenty of options when it comes to floor space, catering and budget. Event Manager Blog stated that the selection of a venue is one of the biggest factors impacting the overall performance of an event, so it is important that you make the right decision.

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Topics: Trade Show Tips

Tradeshow Growth Pushes Need For Customized Marketing Materials

Posted by Bartizan Staff Report on Oct 30, 2013 3:25:29 AM

More and more companies are seeing the value of exhibiting at industry conferences. A report by a2zz found that the net square footage of floor space rented during trade shows increased by 5.7 percent in the second quarter of 2013, compared to the same period in 2012.

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Topics: Trade Show News

Make Trade Shows Work for Your Business

Posted by Bartizan Staff Report on Oct 29, 2013 6:32:20 PM

Generating new leads at industry conferences is never an easy prospect, even for veteran exhibitors. There are always other companies clamoring for attendee attention and it can be difficult to stand out. However, despite these challenges, trade shows remain crucial to growing your business. Improving results requires you to find event solutions that make the trade show environment work for you.

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Topics: Trade Show Tips

Questions to Ask Yourself When Preparing for a Conference

Posted by Bartizan Staff Report on Oct 29, 2013 3:34:10 AM

There are a hundred different approaches to exhibiting at a trade show and each decision that you make can have a significant impact on the level of success you achieve. Your approach to everything from use of displays to follow-up activity will influence lead generation, so be sure to take the time to ask the right questions.

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Topics: Trade Show Tips

Promote Your Trade Show Effectively with Social Media

Posted by Bartizan Staff Report on Oct 28, 2013 11:29:53 AM

Social media has become a valuable tool for connecting with consumers, as businesses have found that the channel enables them to strike up engaging and relevant conversations with their target audience. The discussions help companies stay connected with key influencers within their markets as well. This is why social media has become popular among trade show exhibitors. However, the technology has a number of uses that can be valuable to conference managers trying to generate additional traffic for their events as well.

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Topics: Trade Show Tips