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Modern Tradeshow Intelligence

Bartizan Staff Report

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Recent Posts

Get People Talking With Active Demonstrations

Posted by Bartizan Staff Report on Oct 25, 2013 1:09:26 PM

There are a lot of reasons that people attend industry conferences. Companies may be seeking new partners for an initiative or need to reach new leads, while other organizations may view the events as a great opportunity to build brand awareness among industry professionals. However, these factors are often secondary to the need to keep tabs on ongoing changes within the sector.

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Topics: Trade Show News

Simple Strategies for Improving Sales Opportunities

Posted by Bartizan Staff Report on Oct 24, 2013 12:48:03 PM

Major industry events provide attendees with a lot of time to make valuable connections. The demonstrations and discussions that are held at trade shows help people make informed decisions on what equipment to buy or whom to partner with for a crucial endeavor. These meetings can be a turning point for any company, which is why the average attendee spends 8.3 hours viewing trade show exhibits, according to Trade Show News Network (TSNN).

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Topics: Trade Show Tips

Design Different Experiences for Different Attendees

Posted by Bartizan Staff Report on Oct 24, 2013 6:26:51 AM

The more popular an industry event grows, the broader the audience it attracts. A well-established trade show will become a focal point for experts from every level of the industry. While this is certainly a great thing for your event, it can make your job as event manager much more challenging.

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Topics: Trade Show Tips

Improve Your Networking Skills for Your Next Conference

Posted by Bartizan Staff Report on Oct 23, 2013 12:06:46 PM

Industry events provide visitors with many opportunities to meet experts in their fields. These relationships could lead to profitable joint ventures, so it is important that you develop a networking strategy that works.

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Topics: Trade Show Tips

How You Can Measure Trade Show Success

Posted by Bartizan Staff Report on Oct 23, 2013 10:38:22 AM

How can you tell if a trade show is effective? A high number of leads does not always translate into additional revenue. Potential leads may take several months to close, at which point your sales and marketing teams are already moving on to the next event or promotional effort. Some relationships may be developed over several months or years, with irregular meetings at various shows. Then there are other benefits from trade shows that are even harder to measure, such as press coverage, brand awareness and market research, so how can you quantify the returns from a show to ensure you are hitting the most profitable aspects?

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Topics: Trade Show Tips

Lead Generation Becomes Vital as Economic Outlook Falters

Posted by Bartizan Staff Report on Oct 23, 2013 10:33:26 AM

The U.S. economy continues to muddle along, showing slow, but steady growth. However, this has not managed to increase the optimism that business leaders have about the future.

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Topics: Trade Show News

Presenters are Always on at Trade Shows

Posted by Bartizan Staff Report on Oct 23, 2013 10:32:58 AM

Trade shows are great opportunities for professionals to develop new relationships and stay on top of current industry trends. For exhibitors, it can be extremely important to take some time during an event to visit other booths for ideas or get a feel for the crowd. While these factors can help salespeople make conversions, there are some important things for exhibitors to remember when walking around a trade show.

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Topics: Trade Show Tips

Build an Effective Website for Your Conference

Posted by Bartizan Staff Report on Oct 23, 2013 4:52:03 AM

There is a lot of work that goes into creating a successful trade show. As an event manager, one of the most important challenges you face is generating attendance. Exhibitors have a limited budget for trade show appearances, so they want to ensure that each event will be worth their time. An effective website can help you create excitement for industry events, which will in turn boost attendance.

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Topics: Trade Show Tips

Trade Shows Helping to Rebuild American Manufacturing

Posted by Bartizan Staff Report on Oct 21, 2013 3:46:17 PM

For decades, American companies have relied on overseas factories to reduce costs. Access to cheap labor contributed to this trend, but a growing number of factors are contributing to a rejuvenation of U.S. manufacturing.

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Topics: Trade Show News

Best Practices for Maintaining Business Relationships

Posted by Bartizan Staff Report on Oct 21, 2013 1:17:25 PM

Trade shows are not always about boosting sales. After all, there are times when your company could benefit from developing strong relationships with others in your industry. Connecting with key suppliers and industry partners allow you to pursue new opportunities and can prove essential to expanding your operations.

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Topics: Trade Show Tips