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Modern Tradeshow Intelligence

Lew Hoff

Before co-founding Bartizan Corporation in 1970, Lew Hoff graduated from University of Massachusetts with a BA in Economics and attended Fordham Graduate School of Business. He graduated from the U.S. Air Force Officers Training School and served more than four years active duty as an Air Force Officer. Prior to founding Bartizan Connects, he worked for United Airlines, served as Assistant Director of the American Management Association's New York Management Center, as National Sales Manager for ICV, Inc. In addition to being president of Bartizan Connects, Lew is president of Bartizan Corporation, Chairman of Addressograph-Bartizan, and a member of several community service boards.
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Recent Posts

Don't Miss the Opportunity to Make a Sale

Posted by Lew Hoff on Oct 22, 2013 2:54:35 PM

When you think about it, walking a trade show floor is quite a bit like window shopping. Or, perhaps more accurately, like strolling through the bazaar in Istanbul (but, hey, how often do we stroll through a bazaar?). Now, those “exhibitors” at the bazaar in Istanbul could teach us a thing or two. You get within 10 feet of one and he has you pegged. Ten to one he has figured out your nationality from the clothes you wear. “Mister, I've got sweaters at a fraction of the cost you would pay in the States. Where are you from? New York! My best friend lives in New York.”

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Predicting the Future of Tradeshows

Posted by Lew Hoff on Oct 18, 2013 1:58:26 PM

As John Seely Brown and Paul Duguid tell us, “The way forward is paradoxically to look not ahead, but to look around.”

Tradeshows have undergone more changes during the past five years than in the preceding 100. The changes are due mainly to a fast-growing array of new technologies and tools--but also to changes in expectations and how people find information.

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A Hard Lesson for Exhibitors on Booth Duty

Posted by Lew Hoff on Oct 4, 2013 10:41:17 AM

I’ve heard folks in their 20’s and 30’s complain about how exhausted they are from staffing an exhibit. I doubt very much that Walt Bentson, a retired IBM division vice-president, would complain or, for that matter, even be exhausted from booth duty.

Some months ago I wrote a couple of posts, one of which made the case for staffing your exhibit with “seasoned” personnel, the other advocating the use of “yoots”, as Cousin Vinnie would refer to a younger generation. Which is more valuable on the show floor, the supposed skill and wisdom of we elders, along with the sense of duty perhaps more common in the older generation, or the stamina and enthusiasm of twenty-somethings?

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Topics: Exhibiting Tips, Exhibitor Best Practices

Why Small Companies Need to Exhibit at Tradeshows

Posted by Lew Hoff on Sep 8, 2013 10:24:00 AM

Small companies have the most to gain from exhibiting at trade shows. How much emphasis do organizers place on selling to small businesses as compared to the effort in recruiting their larger brethren?

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Topics: Why Exhibit at Tradeshows, Trade Show Lead Retrieval Equipment, why exhibit, The value of Tradeshows

Why You Should Staff Your Tradeshow Booth with Old People

Posted by Lew Hoff on Mar 4, 2013 11:51:09 AM

Some dope (that would be me) said send your 20-somethings to staff your trade show exhibit. Click here to jump to the post. Is he (me) nuts? Well, yes and no.

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Topics: Exhibitor Best Practices

Why You Should Staff Your Tradeshow Booth with Young People

Posted by Lew Hoff on Feb 28, 2013 3:15:48 PM

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Topics: Exhibitor Tips, Exhibitor Best Practices

The iPad2: What it Can Mean for Trade Show Exhibitors

Posted by Lew Hoff on Mar 3, 2011 4:02:18 PM

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The iPad2: What it Can Mean for Trade Show Exhibitors

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Topics: Convention Center, Show Organizer, registration services, Special Events Planner, Tradeshow services, iPad 2 Exhibitor, Meeting Coordinator, retrieval, Convention registration services, Convention Planner, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, iPad 2 Tradeshow, iPad 2 Conference, Event services, Registration Contractor, Event Management Software, Sr. Meeting Planner, Corporate Events, Exhibition, Event Organizer, Meeting Manager, Show Planner

Bubbles made me think…

Posted by Lew Hoff on Mar 3, 2011 3:58:13 PM

Bubbles, our nearly 12-year old Maltese, has trained me well, too well. If you are a sales manager, perhaps your sales people have trained you well. Whoa! You say that you can’t compare a sales person to a dog? You know, you’re right. Your dog will always remain loyal.

I trained Bubbles initially by rewarding her with a treat upon successful completion of her “business” when I walked her. Over time, Bubbles got wise and she performed a little jujitsu of sorts. Instead of relieving herself all at once, she has mastered the technique of doing a little at a time. Each time, she quickly turns around, dances on her hind legs and looks at me beseechingly. The message is clear: I’ve done what you trained me to do, now cough up, fella.

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Topics: event registration, event registration management, conference registration services, registration services, online registration software, online trade show, registration conference, trade show registration, event registration software, conference registration service, conference registration software, online registration, conference registration online, trade show management, online event registration software, trade show software, registration software, trade show registration software, lead retrieval, registration system, conference registration system, conference registration management, online registration system, show registration, trade show registration companies, event registration online, event registration system, event registration service, meeting registration software, tradeshow registration, meeting registration, conference registration, online registration services, registration systems, seminar registration

As Phil Rizzuto Would Say, "Holy Cow!"

Posted by Lew Hoff on Feb 4, 2011 3:18:29 PM

Yesterday, February 3rd, Verizon Wireless opened up its online store from 3 AM to 5AM to current subscribers for pre-orders of the iPhone 4. How many did they sell? All they had, or put another way, more iPhones were sold in those early morning hours than any other phone Verizon has sold during the entire first day of a product launch.

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Topics: Tradeshow app, lead retrieval ipad, iLeads Lead retrieval App, trade show ipad badge scan, smartphone, lead retrieval system, iPad and iPod Touch, lead retrieval ap, Smartphone-based Lead Retrieval App, Lead Retrieval Mobile App, SmartMobile System, lead retrieval, iLeads Mobile App for iPhone, trade show leads, Universal Lead-capture apps, trade show mobile app, tradeshow lead, Lead Capture System, iphone lead capture device, tLeads, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, tLeads iPhone app

iPad...More Reasons to Own One

Posted by Lew Hoff on Feb 4, 2011 2:45:16 PM

Need more reasons to own an iPad? Read Corbin Ball's latest column. http://www.corbinball.com/articles_technology/index.cfm?fuseaction=cor_av&artID=8502

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