You might want to start looking for business heroes by looking at WEPCO Plastics of Middlefield, Connecticut.
Wally Parmelee, President of WEPCO, not only knows a thing or two about custom plastic injection molding, he knows a lot about business, including how to operate when the going gets tough. When the going gets tough, Wally Parmelee gets going.
When asked if he is reducing his level of trade show participation because of the recession, Wally responded, “I’m increasing the number of trade shows where we exhibit in 2009.” He recounted that after 9-11 he did cut back on WEPCO’s trade show participation, for which he paid dearly. This year WEPCO is exhibiting at seven trade shows, up from five in 2008. Wally explains that he can generally count on picking up one or two new customers at every trade show. In his business, that can mean very significant revenue. He points out that in addition to garnering new business, a trade show is a very efficient means of meeting up with current customers.