That's the cover story of the September 27th edition of EE Times. People have suggested that trade show lead retrieval is just as effective running on a smartphone's browser as it is running on our iLeads app. According to the EE Times article, "apps move e-commerce off the Web and onto a more secure mobile Internet platform...taking the user straight to the content he or she already values." The author, R. Colin Johnson, goes on to say that "Nielsen found that consumers are quickly switching away from Web pages and toward apps as their preferred way of accessing the Internet." He continues, "There are two things apps do well that the Web does not: process information and secure transactions."
Compared to apps, the Web is pokey and leaky, slow and vulnerable.