Where a trade show is held can have a lot of impact on its overall success. Most major cities provide several options suitable for large conferences, which gives you plenty of options when it comes to floor space, catering and budget. Event Manager Blog stated that the selection of a venue is one of the biggest factors impacting the overall performance of an event, so it is important that you make the right decision.
Tip: Look beyond floor space
With several options to choose from in most cities, it should be easy to find a facility that can offer adequate space. This means you need to consider other elements that will influence people's decisions to attend. Most venues now offer inclusive packaging that can cover everything from advertising to deals on hotels, and investigating these features can help you find a location that is appealing to industry members.
Tip: Focus on the people
Understanding the audience can help you determine the perfect venue. Know what factors are important to exhibitors and attendees, and anticipate potential problems. For instance, Factory Direct Promos noted that sustainability is a major trend across industries. Selecting eco-friendly venues may help boost interest in your event regardless of topic, but it is essential for shows catering to environmental sectors.
Sustainability is just one example of catering the location to the audience. In most cases, people will want access to certain features such as meeting rooms - in fact, a study by the International Special Events Society found that meeting rooms were the most important element to professionals. Exhibitors want the ability to talk with potential leads in a relatively private setting, so it is best to give them this option.
Tip: Consider technical needs
In addition to offering the right features, each venue should have the capability of hosting modern trade shows. More exhibitors are utilizing video and social media in their displays, as well as using computers to offer product demonstrations. This makes it essential that a venue has the infrastructure necessary to support high levels of activity.