Why don't exhibitors enrich their leads with qualifiers, surveys and notes? iLeads first 30 days on the market may have provided the answer: Make it easy and they shall qualify, survey and make notes. Entering data that will enhance lead follow-up is oh-so-easy with iLeads. Using standard terminals, whether ours or those of other manufacturers, exhibitors rarely enter notes. With iLeads, it is rare that they do not. Case in point: At Cloud Computing, one exhibitor added qualifiers and notes to over 80% of the over one-thousand leads it collected.