Former IAEE president, Steven Hacker Includes iLeads in Top 5 Apps for Association Events
The article is written by Steven Hacker, CAE, who retired October 1 as president of the International Association of Exhibitions & Events, he has more than 40 years of association management experience. His column, “The Association Doctor,” appears each month in Association News. International Association of Exhibitions and Events (IAEE) is the trade association that represents the exhibition and events industry with members in 57 nations.
Should Your Event Go Mobile with an App?
Love what he said about diverting money from your event’s website and putting money into an app. The rate of attendee (and everyone’s) smartphone adoption has surprised us all. Here's a way to help you get buy-in for your mobile initiatives.
You may be the person who uses Google Analytics at your organization, if not ask your website administrator to log you in.
On the left navigation Go to > Audience > Mobile and check out the stats.
Do you have a decent percentage of web traffic coming from mobile and tablets? Decent is 10 percent or more. If so, use this data to build your case. Just the facts, Ma'am, right?
Mobile traffic is an important metric to stay on top of. This means your event participants are either tech-savvy or laggards. If they are laggards, you can wait a while for your event app or a mobile optimized website or a twitter wall...but keep checking the data, things change fast.