Learn how surveyed trade show attendees give an honest assessment of how they view the show experience and how they deal with what they've learned from the show when they return home. When we analyzed our data, we were struck by how ineffective post-show interaction was between attendees and exhibitors.
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Specifically we focus on:
1. A profile of the "curious" Attendee.
2. The breakdown of the connection between Exhibitors and those Attendees.
3. The problem that breakdown causes.
4. The collaboration between Exhibitors and Organizers that can repair that connection.