All leaders know they need to give their teams the tools to succeed, and this principle applies to everything from marketing initiatives to product creation. Without the equipment, knowledge and experience needed to identify and overcome obstacles, teams will be unable to move forward.
Having a successful trade show also depends on giving exhibitors the tools they need to succeed. Salespeople know that their jobs become much harder if they do not have promotional materials that potential customers can take with them, and the same considerations need to be put into their ability to engage in lead capture or attract high-quality leads.
Some of the tools companies need for success are fairly obvious. For instance, exhibitors need a way to catalog and store information about the people they meet during an event. Lead capturing tools like badge scanners let users quickly gather essential contact information without disrupting conversations. These tools provide companies with a list of potential customers who can be targeted with specialized marketing efforts based on their attendance at trade shows.
Other tools may be more specialized, but they remain an important part of an exhibitor's ability to convert sales. Companies interested in learning about the latest in exhibit technology should consider attending the International Association of Exhibitions and Events' Expo in Houston from Dec. 10 to 12. The event is one of the largest conferences focused on the trade show industry, and attendees will have the opportunity to check out the latest devices for generating quality leads at industry conferences.