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Modern Tradeshow Intelligence

How to Keep Your Exhibit Fun and Professional

Posted by Bartizan Staff Report on Oct 15, 2013 10:40:44 AM

Fun is an important part of trade show success. It makes you memorable, and helps break the ice with potential leads. However, while you are focused on making sure everyone has a good time, it is easy to forget that you are there to do business. As an exhibitor, you need to find a way to balance energy and excitement with professionalism.

The best salespeople love their jobs. They get to work with a lot of energy, ready to cultivate new leads and complete deals. This level of enthusiasm can be difficult to maintain day in and day out, but it is essential for trade show success.

Tip: Your attitude has a large influence on how people perceive your brand

Going into an industry event with the right attitude can make a big difference in how successful you are in meeting objectives. Being upbeat and positive will make the day much more fun for you and anyone who stops by your booth.

One of the main reasons to get excited about trade shows is the ability to improve lead generation. After all, each person there has connections within the industry. They may not have a need for your product or service, but they could know someone who does. These types of connections are invaluable to lead generation.

Tip: Make new friends and remain connected

Technology has made it extremely easy to remain connected to other professionals in your industry. Take some time to expand your network of friends and acquaintances, as you never know where the next opportunity will come from. Social media, email and other tools let you remain connected and follow up on potential leads. DevelopAWeb stated that doing a little work to keep in contact with people can pay dividends down the road.

Each person you meet has the potential to teach you something. Speaking to various people could reveal insights into industry trends or provide feedback on how your brand is perceived. The blog Made in Dayton suggested that you should not be afraid to step away from your booth for a while to investigate what others are doing and how this could impact your business. The time away from selling could help you gain perspective or re-ignite your competitive drive.

Tip: Walk the show to learn something new

When most people think of fun trade show ideas, they think of the contests they have done in the past. These marketing strategies are simple but effective. They capture attention because they work and they keep people talking until a winner is revealed.

Tip: Appeal to people's sense of mystery with your contests

Business 2 Community suggested having a mystery box contest. Attendees can be encouraged to enter for a chance to win an unknown prize. You can use the contest to kick-start conversations on Twitter and social media by asking people to speculate on what the winners will receive. Try to avoid obvious items, such as a free product or T-shirts with your company logo. The more you surprise the winners, the more they will likely share their experiences.

Exhibitor Marketning Toolkit

Topics: Trade Show Tips