The way we connect with people at trade shows has changed. Pinterest brings tradeshow industry marketers a whole new communication channel, and extends the reach of support in three major areas: traffic, community and leads.
TRAFFIC BUILDER: Most importantly, it builds traffic to your main website. Everyone could use more traffic to their site, no matter what you do. In October, 2011 the website of Time Inc.’s Real Simple magazine got more traffic from Pinterest than from Facebook. Source: Adage
COMMUNITY BUILDER: Customer service titan Nordstrom was one of the first companies to use Pinterest, Why? According to their social media manager: "We found that it's a great way to not only share info but also learn about our community. Pinterest allows us to see what trends and styles the community likes based on engagement - likes and repins."
LEAD BUILDER: All of that extra traffic should be generating more leads. Make sure you have plenty of ways to capture a prospect's info once
they land on your main website or blog.
Users of Pinterest are an active group of people, willing to tell the world about the things they identify with. They use it to remind themselves to take action, they use it to recommend, and they use it to search for and learn about new things. By embracing social media, events managers can greatly extend their ability to respond to event participants in a more personal and positive way.
Download Bartizan's free 16-page eBook, "Pinterest Tips for Tradeshow Industry Marketers," and learn how the integration of social media and Pinterest is the next major step in the evolution of trade shows. Find out how and why you must embrace social media to stay ahead of the game. Download the eBook now.