Who wins in this fight? Business cards or mobile phones? [Click to Tweet]
On one side is the old way of collecting business cards at trade shows, with illegible writing on the back about the interaction with the prospect. The other side is new mobile and web based lead retrieval systems that scan trade show badges using smartphones, the data sent to the cloud for real-time reporting with the end result being prioritized leads that are accessible anywhere.
Business cards or mobile phones? [Click to Tweet]