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Modern Tradeshow Intelligence

Innovation Rules

Posted by Lew Hoff on Jan 25, 2011 10:42:43 AM

David Brooks’ op-ed column in the January 25th edition of the New York Times offers advice to the president. The column is about America’s place in the 21st Century and how innovation can win the day for us. In the column, Mr. Brooks says:

“It’s about gathering talent in one spot (in the information economy, geography matters more than ever because people are most creative when they collaborate face to face). This concentration of talent then attracts more talent, which creates more collaboration, which multiplies everybody’s skills, which attracts more talent and so on.”

Mr. Brooks could be talking about trade shows, couldn’t he? This face-to-face interaction is the magic of the events industry. This magic cannot be duplicated by a virtual trade show – just no way.

Incidentally, speaking of innovation, I highly recommend "The Comeback: How Innovation Will Restore the American Dream", a new book by Gary Shapiro..