<img height="1" width="1" src="https://www.facebook.com/tr?id=148973169081615&amp;ev=PageView &amp;noscript=1">

Modern Tradeshow Intelligence

It's All About Leads

Posted by Lew Hoff on Sep 20, 2010 4:23:45 PM

According to an article in the September issue of "Convene", PCMA's excellent magazine, the number one trade show goal of those exhibitors surveyed is to collect leads (79%). Of the same 1,000 plus exhibitors who responded to the survey, 74% used the quality of the leads collected as their best measure of ROI.

Topics: leads