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Modern Tradeshow Intelligence

Leads: Quality vs. Quantity

Posted by Lew Hoff on Nov 8, 2010 4:41:56 PM

According to MarketingSherpa.com's October 12th Chart of the Week, getting high quality leads is the biggest marketing challenge cited by 78 percent of those responding to its poll. By comparison, the number two concern, getting a high volume of leads, was cited by 44 percent of respondents.