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Modern Tradeshow Intelligence

One of the Worst Tradeshow Tactics to Avoid

Posted by Joanna Stasuk on Apr 16, 2013 11:51:18 AM

It pains me when exhibitors want a printer to accompany their electronic leadBartizan Lead retrieval equipment retrieval terminal. Who are these people and why do they do it?

I suspect that most are AARP members. They probably yearn for the return of rotary dial phones. Yes, they are codgers like me. Given their druthers, they’d gladly go back to using mimeograph machines to make copies and Telex machines for sending information electronically.

I’d bet that they would love it if cars once again had running boards.

When questioned, they’ll tell you that a printout assures that information will never be lost. People lose printed documents all the time, especially we “seniors”. And, oh yes, you can jot down notes on your lead printout. If you are fortunate enough not to lose the printout, can you read your own handwriting?

Seriously though, why have a printout when you have a secure digital copy that is backed up in the cloud and available to to sales team immediately?

Please let us know in the comments below, we'd love to hear your opinion.

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Topics: Exhibitor Tips, Exhibitor Best Practices