Imagine you are a salesperson. You enter your prospect's office and announce, "Guess what I'm selling?". How far do you think you would get? This would be a case of "one strike and you're out". Why is it then that some trade show exhibitors are so subtle that attendees, if they stop at all, ask, "What is it that you do?" If your booth graphics don't make it crystal clear what it is that your company offers, you won't get three swings at the ball...heck, you'll be fortunate to get even one.