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Modern Tradeshow Intelligence

QR Codes are Everywhere Now – But is it a Fad? Or a Useful Marketing Tool?

Posted by Joanna Stasuk on Oct 7, 2011 3:07:06 PM

Next week, Lew Hoff, President of Bartizan and Joyce McKee be presenting a webinar on this hot topic. The webinar is on Wednesday, 12 October from 12:00 to 1:00 p.m.

QR Codes are popping up everywhere: magazines, trade show booths, product packaging, websites, direct mail, business cards, etc. Some marketers question whether this is a flash trend or is it something solid? It is reminiscent to Twitter, several years ago.

In this webinar, the facts and figures will be explored like:

“comScore, Inc. has released results of a study on mobile QR code scanning that found that in June 2011, 14 million mobile users in the US, representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device.”

Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”

Trade shows are the pinnacle for face-to-face, so how does your brand augment this new tool to draw the prospects into an engagement process?

We will explore and discuss all elements necessary to use QR Codes and be pleased with the results! They will reveal the pros and cons of using this technology today, as well as share other useful aspects which can be deployed.

We have gathered some great examples to show you of what works and does not work. Your time invested in this webinar could help you avoid a pitfall or two. To sign up, please click here.

Topics: QR CODE Tradeshow, QR Code at Event, QR Code webinar tradeshow organizer, QR Code Event Services, Show Managers