Who has attended this reception, seminar, luncheon, etc., in the past?
How cost-effective is event sponsorship when compared to other marketing opportunities?
And here is a question you would ask yourself:
With the economy this bad, why should I incur this expense? Maybe next year…
Answers? Consider these:
1) You have to be able to provide the data that will support your contention that the “right people” will attend the sponsored event. Quantity does not equate “right people”. Telling a prospective sponsor that 3,000 people attended the previous year’s sponsored event is not likely to cut it, not in this economy. You have to provide hard data: names, job titles, affiliations, buying authority, etc.
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