Thought you might be interested in this article Corbin Ball wrote today, The Business Value of Mobile Apps for Meetings. It cites important data and lists the benefits of mobile apps at events.
For example, recent data from MPI's FutureWatch 2011 Survey and others indicate that more than 80% of meeting professionals are using smartphones and other mobile devices in their jobs.
Key takeaways include:
- We will see a very rapid adoption of mobile applications for events during the next two years.
- Tangible benefits for event organizers, exhibitors and attendees include: Real-time distribution and access to all conference information, environmentally friendly, enhanced onsite networking, feedback through surveys and polling, enhanced branding, new revenue streams from sponsorships and advertising, better analytics, better lead retrieval.
With a lead retrieval mobile app like iLeads exhibitors can capture leads anywhere: in the tradeshow booth, conference sessions, meetings, events, keynotes and dinners- onsite or offsite. All leads are immediately uploaded to secure website for easy retrieval and lead management. iLeads costs show managers nothing, guaranteed.
We invite you to attend our iLeads Tradeshow App web demo. In less than ten minutes, we'll walk you through all of the steps required to get the iLeads App up and running at your show.