Bartizan Connects have published a new whitepaper series available free on its website, http://www.bartizan.com/ that examines trade show industry groups. Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show organizers, attendees and exhibitors across a range of industries and show profiles.
The focus of the surveys was to determine how each group is handling the difficult economic times, and how they see the future of trade shows moving forward. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show organizers.
These online groups were conducted by Joyce McKee & Company, over a multi-day time frame in April and May of 2009 allowing respondents to candidly discuss and debate topics. The respondents did not know who was sponsoring the survey. The titles of these free white papers are:
- Trade Show Organizer Survival Guide
- Trade Show Exhibitor Survival Guide
- Attendees: Staying Connected After the Show
“We had excellent groups and the insights provided from the participants gave us a different approach to some product enhancements. It is important for us to listen to our customers and prospects, in our case tradeshow attendees, exhibitors and show organizers, so we can be well informed on the requirements of their constituents,” said Elizabeth Mazei, executive vice president & COO, Bartizan Connects.
About Bartizan Connects Lead Retrieval
Bartizan offers innovative and affordable lead retrieval solutions for event organizers. We've helped millions of customers form relationships and exchange information at trade shows. We have also helped thousands of show organizers increase exhibitor attendance and participation at their events. Bartizan Connects and its partners are full service offering registration, badge production, lead retrieval and management, session tracking and access control.