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Modern Tradeshow Intelligence

Why You Should Staff Your Tradeshow Booth with Old People

Posted by Lew Hoff on Mar 4, 2013 11:51:09 AM

Some dope (that would be me) said send your 20-somethings to staff your trade show exhibit. Click here to jump to the post. Is he (me) nuts? Well, yes and no.

I think my reasoning is valid, as far as it went. You see, there’s more to the story, but since I’m not in my 20s (I’m off by 50 years give or take), sometimes I’m like the geezer that needs two nights in to recuperate from one night out. In my case, an article that should have been completed in one day took two. Here is the rest of the story.

While twenty-somethings have an over-abundance of energy, curiosity and the ability to draw empathy from older mentors, those 65 –plus have things going for them, too.

Where twenty-somethings don’t know what they don’t know, we geezers do. As Harry Truman once said, “It’s what you learn after you know it all that counts.” We’ve got 40 or more years of learning on those “whippersnappers” (If you are in your 20’s, you’ll have to look that up).

While twenty-somethings can and will party ‘til the wee hours, there is no guarantee that they’ll be staffing your booth come 8 or 9 am. That’s where we old folks excel. While we can doze at a drop of the hat, we can’t sleep. Need someone at the booth at 6 am? No problem.

Aside from our accumulated wisdom, we have a lifetime of relationships in the industry, whatever industry it may be. When someone you have done business with for 25 years tells you, “You can count on this product”, the reality is, you can count on him or her the way you have for the past couple of decades.

So was I wrong to extol the benefits of staffing your trade show booth with young people? I don’t think so, just don’t do it to the exclusion of those who have been ‘round the block a few times. I speak from some experience. My 23-year old daughter (not granddaughter) and I share enthusiasm for trade shows. I like to think that I pick up some of her energy and that some of what passes for my wisdom rubs off on her.

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