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Modern Tradeshow Intelligence

Tradeshow Trends to Watch

Posted by Bartizan Staff Report on Nov 15, 2013 8:55:32 AM

The tools and techniques used for lead generation during trade shows are always changing. Businesses that fail to keep up with the latest trends risk being perceived as outdated or old-fashioned, which can hurt their chances of capturing leads. While there are dozens of trends impacting the industry, here are a few of the main ones to watch:

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Topics: Trade Show News

Developing Meaningful Connections at Industry Conferences

Posted by Bartizan Staff Report on Nov 14, 2013 12:06:59 PM

While many people focus on the leads that can be generated during a trade show, there are often opportunities to form other connections that can help a small business.

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Topics: Trade Show Tips

Ways to Improve Foot Traffic During an Event

Posted by Bartizan Staff Report on Nov 14, 2013 11:03:23 AM

While exhibiting at trade shows are a great way to build brand awareness and generate new business, the crowded environment can make it difficult to attract quality leads, as each booth is competing with hundreds of others for the time and attention of attendees. Fortunately, there are some things that you can do to increase foot traffic and make each conference a success.

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Topics: Trade Show Tips

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Posted by Joanna Stasuk on Nov 13, 2013 11:50:55 AM

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Trade Show Work Continues After Booths are Broken Down

Posted by Bartizan Staff Report on Nov 12, 2013 9:47:27 AM

Every exhibitor knows that there is a lot of work leading up to a trade show appearance. Displays need to be designed, promotional materials created and staff members selected to man the booth. However, it is the work that occurs after a conference that can make the most difference in your return on investment.

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Topics: Trade Show Tips

Have the Right Tools for Conference Success

Posted by Bartizan Staff Report on Nov 11, 2013 10:17:46 AM

All leaders know they need to give their teams the tools to succeed, and this principle applies to everything from marketing initiatives to product creation. Without the equipment, knowledge and experience needed to identify and overcome obstacles, teams will be unable to move forward.

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Topics: Trade Show News

Find the Right People to Man Your Booth

Posted by Bartizan Staff Report on Nov 8, 2013 6:30:55 AM

Planning a trade show exhibit is a long, complex process. It is not uncommon to start putting together materials, brainstorming displays and conducting pre-show advertising months in advance of an event. This gives you plenty of time to choose and train those people who will be staffing your exhibit.

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Topics: Trade Show Tips

How to Keep Your Trade Show From Being Outdated

Posted by Bartizan Staff Report on Nov 7, 2013 10:14:01 AM

Successful trade shows become known as the places to make connections and engage in lead capture, which can boost attendance and create opportunities. The more successful an event, the more tempting it is to keep everything the same. After​ all, if it isn't broken, why fix it? However, this approach can leave you hosting an outdated conference with declining numbers. To keep growing attendance, trade show managers need to continually update their events to reflect various trends in their industries.

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Topics: Trade Show Tips

How to Make a Memorable Sales Pitch

Posted by Bartizan Staff Report on Nov 7, 2013 10:00:15 AM

Most of the people attending industry conferences are looking for something new and exciting that will benefit their companies, but that doesn't always mean they are ready to buy. Your job as an exhibitor is to get these potential leads to move past their doubt and want to learn more about your products or services. The key to this is making an effective sales pitch. Almost everyone knows that you need to be able to provide a quick synopsis of what your company does, but there are other tricks to making sure customers remember your brand.

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Topics: Trade Show Tips

Success Stories Provide Insight into Using Social Media

Posted by Bartizan Staff Report on Nov 5, 2013 11:53:53 AM

Social media has become a central part of most marketing efforts. The technology provides multiple ways to interact with consumers, which can be essential to creating buzz around trade show appearances. A growing number of companies are using Twitter, Instagram and Facebook to kick-start conversations leading up to a conference  and ensure a high number of quality leads are present. Of course, some strategies have proven to be more effective than others. Here is a look at some of the more effective marketing efforts at recent trade shows.

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Topics: Trade Show Tips