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Modern Tradeshow Intelligence

A Hard Lesson for Exhibitors on Booth Duty

Posted by Lew Hoff on Oct 4, 2013 10:41:17 AM

I’ve heard folks in their 20’s and 30’s complain about how exhausted they are from staffing an exhibit. I doubt very much that Walt Bentson, a retired IBM division vice-president, would complain or, for that matter, even be exhausted from booth duty.

Some months ago I wrote a couple of posts, one of which made the case for staffing your exhibit with “seasoned” personnel, the other advocating the use of “yoots”, as Cousin Vinnie would refer to a younger generation. Which is more valuable on the show floor, the supposed skill and wisdom of we elders, along with the sense of duty perhaps more common in the older generation, or the stamina and enthusiasm of twenty-somethings?

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Topics: Exhibiting Tips, Exhibitor Best Practices

Tradeshow Exhibiting Lessons From a Panhandler

Posted by Joanna Stasuk on Aug 30, 2013 10:28:49 AM

 
With a big smile, the Washington, D.C. panhandler (not to be confused with a Congressman), made his pitch. “”Can you spare $25?”. I laughed. His hearty response, with a smile still on his face: “Well, how about $5?”

What did I expect? After all, this was Washington.

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Topics: Exhibiting Tips

Sales Leads that Are Not Followed Up

Posted by Joanna Stasuk on Sep 7, 2012 1:48:02 PM

Does the following seem like it could really happen, especially in this economy?

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Topics: Exhibitor Retention Tips, Exhibiting Tips, Exhibitor Best Practices, Increase Quality Booth Traffic for Your Exhibitors

A Surefire Way to Lose a Sale

Posted by Joanna Stasuk on Aug 13, 2012 4:49:27 PM

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Topics: Exhibiting Tips