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Modern Tradeshow Intelligence

A Hard Lesson for Exhibitors on Booth Duty

Posted by Lew Hoff on Oct 4, 2013 10:41:17 AM

I’ve heard folks in their 20’s and 30’s complain about how exhausted they are from staffing an exhibit. I doubt very much that Walt Bentson, a retired IBM division vice-president, would complain or, for that matter, even be exhausted from booth duty.

Some months ago I wrote a couple of posts, one of which made the case for staffing your exhibit with “seasoned” personnel, the other advocating the use of “yoots”, as Cousin Vinnie would refer to a younger generation. Which is more valuable on the show floor, the supposed skill and wisdom of we elders, along with the sense of duty perhaps more common in the older generation, or the stamina and enthusiasm of twenty-somethings?

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Topics: Exhibiting Tips, Exhibitor Best Practices

No-Show Trade Show Exhibitors or The Ghost Exhibitors

Posted by Joanna Stasuk on May 17, 2013 4:41:15 PM

Ever wonder about the trade show exhibit that looks all dressed up with no place to go? I’m talking about the exhibits that are complete in every detail but one: No one, but no-body from the exhibiting company is ever spotted within a 5-iron of the exhibit hall. Out on the golf course? Good possibility. By the pool? Perhaps. At the bar? Could be. But at the exhibit?


How does this happen? Anecdotal evidence points to big companies that seem to think that they know all the customers and prospects and the customers and prospects all know them. “They’ll see our booth. Our literature is there in abundance. They know who we are and what we do. So, why get tied down to the booth? There are so many other things to do here (none of which involves being on my feet for 6 hours).”

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Topics: Exhibitor Tips, Exhibitor Best Practices

One of the Worst Tradeshow Tactics to Avoid

Posted by Joanna Stasuk on Apr 16, 2013 11:51:18 AM

It pains me when exhibitors want a printer to accompany their electronic lead retrieval terminal. Who are these people and why do they do it?

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Topics: Exhibitor Tips, Exhibitor Best Practices

Why You Should Staff Your Tradeshow Booth with Old People

Posted by Lew Hoff on Mar 4, 2013 11:51:09 AM

Some dope (that would be me) said send your 20-somethings to staff your trade show exhibit. Click here to jump to the post. Is he (me) nuts? Well, yes and no.

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Topics: Exhibitor Best Practices

Why You Should Staff Your Tradeshow Booth with Young People

Posted by Lew Hoff on Feb 28, 2013 3:15:48 PM

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Topics: Exhibitor Tips, Exhibitor Best Practices

[Video] Learn to Prioritize Leads to Make Follow-Up Simpler

Posted by Joanna Stasuk on Feb 22, 2013 12:22:47 PM

Because iLeads features are so easy to use - - adding qualifiers and notes to leads is a snap. Leads that are content-rich are more likely to be followed up. This benefits event organizers, attendees and exhibitors. The iLeads app has had a huge impact on trade shows.

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Topics: Exhibitor Best Practices, Exhibitor Badge Scanner

Sales Leads that Are Not Followed Up

Posted by Joanna Stasuk on Sep 7, 2012 1:48:02 PM

Does the following seem like it could really happen, especially in this economy?

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Topics: Exhibitor Retention Tips, Exhibiting Tips, Exhibitor Best Practices, Increase Quality Booth Traffic for Your Exhibitors

7 Deadly Sins of Tradeshow Exhibiting (And How to Avoid Them)

Posted by Joanna Stasuk on Nov 8, 2011 2:42:44 PM

We thought you may like to download our exclusive new report, The 7 Deadly Sins of Tradeshow Exhibiting (And How to Avoid Them).

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Topics: Exhibitor Best Practices