As a business owner, I know that a positive cash flow beats everything else. To have positive cash flow, you have to have a “positive customer flow”. Most businesses have competitors nipping at their heels.
When I first got into business back in the 60’s, the primary means of growing a customer base was meeting prospects face-to-face. In retrospect, what we were doing was staggeringly inefficient. I recall driving around the country to meet with prospects, feeling fortunate if I could squeeze in a three or four calls a day.