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Modern Tradeshow Intelligence

Exhibitors: Automate Your Lead-Follow Up

Posted by Joanna Stasuk on Apr 18, 2013 10:30:50 AM

As a business owner, I know that a positive cash flow beats everything else. To have positive cash flow, you have to have a “positive customer flow”. Most businesses have competitors nipping at their heels.

When I first got into business back in the 60’s, the primary means of growing a customer base was meeting prospects face-to-face. In retrospect, what we were doing was staggeringly inefficient. I recall driving around the country to meet with prospects, feeling fortunate if I could squeeze in a three or four calls a day.

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Topics: Exhibitor lead retrieval, Exhibitor Lead Capture App