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Modern Tradeshow Intelligence

6 Creative Ideas for a Successful Trade Show Booth

Posted by Jayden Samuelson on Dec 10, 2013 5:13:16 PM

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Topics: Exhibitor Tips, Social Media Tips for Tradeshows

No-Show Trade Show Exhibitors or The Ghost Exhibitors

Posted by Joanna Stasuk on May 17, 2013 4:41:15 PM

Ever wonder about the trade show exhibit that looks all dressed up with no place to go? I’m talking about the exhibits that are complete in every detail but one: No one, but no-body from the exhibiting company is ever spotted within a 5-iron of the exhibit hall. Out on the golf course? Good possibility. By the pool? Perhaps. At the bar? Could be. But at the exhibit?


How does this happen? Anecdotal evidence points to big companies that seem to think that they know all the customers and prospects and the customers and prospects all know them. “They’ll see our booth. Our literature is there in abundance. They know who we are and what we do. So, why get tied down to the booth? There are so many other things to do here (none of which involves being on my feet for 6 hours).”

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Topics: Exhibitor Tips, Exhibitor Best Practices

One of the Worst Tradeshow Tactics to Avoid

Posted by Joanna Stasuk on Apr 16, 2013 11:51:18 AM

It pains me when exhibitors want a printer to accompany their electronic lead retrieval terminal. Who are these people and why do they do it?

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Topics: Exhibitor Tips, Exhibitor Best Practices

The Surprising Cost of Poor Lead Follow-Up

Posted by Joanna Stasuk on Mar 25, 2013 11:47:21 AM

“80% of success is showing up."

I recently attended a breakfast meeting. I sat at a table with a group of friends, “friends” as defined by Will Rogers: “A stranger is just a friend I haven’t met yet”.

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Topics: Exhibitor Tips, exhibitor Follow Up

Why You Should Staff Your Tradeshow Booth with Young People

Posted by Lew Hoff on Feb 28, 2013 3:15:48 PM

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Topics: Exhibitor Tips, Exhibitor Best Practices

Copyblogger's 15 Grammar Goofs That Make You Look Silly

Posted by Joanna Stasuk on Mar 6, 2012 10:38:08 AM

We loved this infographic Copyblogger posted today about grammar goofs. Enjoy it. I still have a tough time with there, their and they're!

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Topics: Exhibitor Tips, Grammar Tips, Tradeshow grammar guide