Modern Tradeshow Intelligence
Ever wonder about the trade show exhibit that looks all dressed up with no place to go? I’m talking about the exhibits that are complete in every detail but one: No one, but no-body from the exhibiting company is ever spotted within a 5-iron of the exhibit hall. Out on the golf course? Good possibility. By the pool? Perhaps. At the bar? Could be. But at the exhibit?
How does this happen? Anecdotal evidence points to big companies that seem to think that they know all the customers and prospects and the customers and prospects all know them. “They’ll see our booth. Our literature is there in abundance. They know who we are and what we do. So, why get tied down to the booth? There are so many other things to do here (none of which involves being on my feet for 6 hours).”
“80% of success is showing up."
I recently attended a breakfast meeting. I sat at a table with a group of friends, “friends” as defined by Will Rogers: “A stranger is just a friend I haven’t met yet”.
We loved this infographic Copyblogger posted today about grammar goofs. Enjoy it. I still have a tough time with there, their and they're!