Modern Tradeshow Intelligence
Topics: Convention Center, Lead Retrieval Systems, iLeads Lead retrieval App, Trade Show Lead Retrieval Equipment, qualifiers, lead retrieval system, iphone Lead retrieval, Convention registration services, iPad and iPod Touch, TSNN Blog, Trade Event Organizers, Lead Retrieval Mobile App, Trade Show Organizers, iLeads, Registration Contractor, lead retrieval, iLeads Mobile App for iPhone, Lead Retrieval badge scanner, trade show leads, Corporate, Lead Retrieval Equipment, lead, lead capture, Tradeshow iPhone App
Topics: Lead Retrieval Systems, Trade Show Lead Retrieval Equipment, rent scanners, iphone Lead retrieval, Lead retrival app, Trade Event Organizers, lead scanning, iLeads, Leads Management, lead retrieval, Lead Retrieval badge scanner, trade show leads, iLeads Mobile App for iPhone and iPod Touch, Events, lead, Lead Capture System, Event Organizer, lead capture, Tradeshow iPhone App, Exhibiting at Trade Shows
As a veteran exhibitor, I’m a big fan of electronic lead retrieval. If the name of the game is collecting and qualifying leads, then lead retrieval is often the difference between a good trade show, as an exhibitor and a bad trade show.
Some show organizers claim that lead retrieval is unnecessary because they supply the attendee list to the exhibitors. Even the smallest show has several hundred attendees. And I’d like to ask those show organizers if they have ever made cold calls to 500 people, 450 of whom are not interested in their product. Other show organizers will tell an exhibitor that they can simply get a business card from the attendee.
Today, nearly everyone appears fearful. But as is pointed out in a recent article in Go To Market Strategies, companies that invest in marketing during a recession tend to prosper far more than their competition when the economy revives. In fact, they are likely to maintain or even improve their business during a recession.