Business cards are so 1950's, right? We all know using a lead capture systems is proven to close more deals faster, yet some exhibitors remain unconvinced. The new, cloud based lead systems work on your smartphone and incorporate email and contact management software post show. So we've come up with a short list of pros and cons of lead capture systems. Let us know what you think.
Modern Tradeshow Intelligence
Mobile devices have become ever more prevalent in our lives. Recently, Dr. Edward Halpern the chancellor of New York Medical College, spoke at a reception for the Westchester County Association Board of Directors (of which I am a member). Dr. Halpern, a renowned physician (for a look at Dr. Halpern’s remarkable career, click here for his bio touched on the subject of advancements in medical care. He declared that one of the most important advances was something he had with him, at which point he withdrew his iPhone from his pocket. He went on to describe how smartphones have made it possible to deliver medical diagnosis by top-flight doctors for patients in rural areas. According to Dr. Halpern, mobile devices have the potential for enormous improvements, as well as savings, in the delivery of healthcare.
The following day I was at ASAE's 2012 Technology Conference. Many of the exhibitors were using Bartizan’s iLeads software. My observation was that every exhibitor I saw had a mobile phone or tablet within arm’s length. I could only wonder why nearly everyone was not using lead retrieval software in conjunction with a mobile device, rather than a dedicated lead retrieval terminal. As one exhibitor exclaimed, “This is a technology conference! Why use something as outdated as a terminal?”
What a great way to start the year! Our cloud-based lead retrieval app, iLeads has made the top ten list of the year's best trade-show apps. For the full list, click here. Show organizers can save money by using mobile apps at events.