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Modern Tradeshow Intelligence

Default to Yes - Good Ideas from Guy Kawasaki

Posted by Joanna Stasuk on Jul 27, 2011 12:05:16 PM

Thought this was worth sharing - all good tips that will translate well to our trade show and event industry, an industry built on forming alliances, partnerships and developing new ventures. Check out these tips to get a leg up on your competition at your next show.

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Topics: Lead Generation, trade show and event industry, people skills tradeshow, Event services, Event Organizer, Social Skills event industry

Free Webinar: Trade Show Organizer Survival Guide

Posted by Joanna Stasuk on Nov 1, 2010 11:41:03 AM

Join us on Tue, Nov 16, 2010 12:00 PM - 12:15 PM EST, Free Webinar: Trade Show Organizer Survival Guide

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Topics: Lead Generation, Trade Show Sales, Tradeshow services, management, Trade Event Organizers, Trade Show Organizers, Event services, Leads Management, trade show leads, Events, Corporate Events, Trade show Event Organizer, Event Organizer, Organizers, Why Exhibit at Trade Shows, Technologies, Exhibiting at Trade Shows

Bartizan Lead Retrieval Exhibiting at Upcoming 2010 TS2 Conference & Expo in Boston

Posted by Joanna Stasuk on Jul 6, 2010 11:11:03 AM

Bartizan Connects is set to exhibit at the upcoming TS2 Conference & Expo in Boston. The conference will take place July 13-15 at the Boston Convention & Exhibition Center. Bartizan representatives will be in Booth 632.

We are thrilled to be exhibiting at the TS2 Conference & Expo - a conference for event professionals. We are excited to get industry insiders' feedback regarding our breakthrough app, iLeads. iLeads is the industry’s first lead retrieval app and it's a new and better way to serve our customers.

iLeads is a new and better way to collect data and exchange information. It is the most cost effective and easiest to use lead retrieval product available to exhibitors.

The application is available now for free download and test drive at the iTunes store. To download the iLeads iPhone App, iPhone, iPod Touch and iPad users may go to the Apple App Store within iTunes and search for 'iLeads.' To test and see how easy iLeads is to use: simply launch the app and enter event access code: 1006. Then click on the event and enter test badge number: 8188.

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Topics: Lead Generation, Trade Show Sales, iLeads Lead retrieval App, Trade Show Lead Retrieval Equipment, Tradeshow services, iphone Lead retrieval, Convention registration services, Trade Event Organizers, Event services, Exhibitor lead retrieval, Registration Contractor, lead retrieval, iLeads Mobile App for iPhone, show scanner, trade show leads, Lead Capture System, lead capture, Tradeshow iPhone App

How important is it to add qualifiers, survey questions and notes to trade show leads?

Posted by Joanna Stasuk on Jun 3, 2010 11:02:26 AM

We want your opinion! Last week on our LinkedIn discussion group: iLeads: Trade show Lead Retrieval App Fan Page - I posed the question: How important is it to add qualifiers, survey questions and notes to trade show leads?

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Topics: Lead Generation, iLeads Lead retrieval App, Trade Show Lead Retrieval Equipment, Lead Qualifiers, iLeads, Leads Management, iLeads Mobile App for iPhone, trade show leads, Sales Lead Follow Up, tradeshow lead, Lead Capture System, Why Exhibit at Trade Shows, Tradeshow iPhone App, Exhibiting at Trade Shows

2009 Trade Show Super Heroes

Posted by Lew Hoff on Jul 13, 2009 3:58:00 PM

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Topics: Lead Generation, Trade Show Sales, Why Exhibit at Trade Shows, Top Reasons, Exhibiting at Trade Shows

3 Ways to Exhibit Smarter at Your Next Trade Show

Posted by Lew Hoff on May 21, 2009 11:53:00 AM

For a trade show to be profitable, you need to create a systematic tradeshow plan. As an exhibitor you have just made a substantial investment. Just add up the cost of salaries, exhibit space, travel, food and lodging and you’ll see that a little preparation will help you realize a substantial return on investment.

1) Set Goals – Going into a show you must have written goals. Showing up because your competitors will be attending, is not a goal. Acquiring new customers is a goal. Regaining lost customers is a goal. Apply quantifiable measures to each of these goals, like $50,000 of sales revenue from prospects over the next 3 months after the show.

2) Collect Qualified Leads – It is not as hard as you think to collect qualified leads at shows. The key is to set qualifiers pre show into your lead retrieval device. Those serious about lead generation need to utilize software post show to filter leads. To turn your leads into sales it is important to develop and stick to a sales process. Don’t leave your prospects buying decisions to chance. Effective follow-up with electronic leads management software is required if you are going to meet ambitious goals.

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Topics: Lead Generation, Lead Retrieval Systems, tradeshow, Leads Management, Lead Retrieval Equipment, Lead Capture System