Why don't exhibitors enrich their leads with qualifiers, surveys and notes? iLeads first 30 days on the market may have provided the answer: Make it easy and they shall qualify, survey and make notes. Entering data that will enhance lead follow-up is oh-so-easy with iLeads. Using standard terminals, whether ours or those of other manufacturers, exhibitors rarely enter notes. With iLeads, it is rare that they do not. Case in point: At Cloud Computing, one exhibitor added qualifiers and notes to over 80% of the over one-thousand leads it collected.
Modern Tradeshow Intelligence
Topics: iLeads Lead retrieval App, rent scanners, qualifiers, lead retrieval system, Event services, iLeads, Exhibitor lead retrieval, lead retrieval, iLeads Mobile App for iPhone, Lead Retrieval badge scanner, show scanner, trade show leads, tradeshow lead, Lead Capture System, lead capture
A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in conversation about the ballgame on TV. The first fellow, Charlie, mentions that he is here for the NWA show. “Me, too”, the second man, Al replies.
The two share some baseball stories. Charlie mentions that he is exhibiting his company’s new Evergreen Wireless Widget, or EWW. “No kidding”, says Al. “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”
Do you wish to extend the life of your trade show interactions? We all know the great benefits of exhibiting and attending trade shows, but here are just a few:
Do you think renting lead retrieval equipment is a waste of money? At Bartizan Connects, I am often asked by exhibitors if they can purchase lead retrieval equipment from us to use at all their shows, rather than constantly renting lead retrieval equipment for every show they attend as an exhibitor.