Next week Bartizan will be giving away the 2011 Social Media Tips for Event Organizers Guide and Free Personalized QR Codes at the ASAE show in St. Louis. We are at booth 1004, stop by if you're at the show!
Modern Tradeshow Intelligence
Topics: iLeads Lead retrieval App, QR CODE Tradeshow, Social Media Tradeshow, conference registration software, QR Code Event Services, Lead Retrieval Equipment, Social Media at my Tradeshow, QR CODE GENERATOR
iLeads, the original smartphone-based lead retrieval was highlighted by Corbin Ball, a tradeshow technology expert in this weeks issue of 4Hoteliers News.
EXHIBITOR magazine conducted its 2010 Sales Lead Survey and discovered some interesting trends. They found that despite the oft quoted industry myth that 80 percent of leads never receive post-show follow-up, four out of 10 respondents report that upwards of 80 percent of the leads they collect at trade shows and events do receive follow-up communication.
In terms of lead qualification, only 34 percent of respondents have a formal lead-scoring or lead-ranking process designed to prioritize follow-up or gauge the potential value of each lead (the majority of those scoring/ranking procedures were developed jointly by the sales and marketing departments). And those leads are typically qualified during formal or informal conversations between staffers and attendees (only 18 percent use surveys to qualify leads). But despite the importance placed on those staffer/attendee conversations, nearly 20 percent of survey respondents fail to train their booth staffers on lead-qualification tactics.
Today's lead retrieval systems make it easier to qualify leads. The iPhone's easy interface is a natural fit for lead retrieval - check out the world's first app for lead retrieval here.
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Bartizan Connects, the leading innovator in lead retrieval, is set to exhibit at the upcoming 2010 ASAE & The Center's Annual Meeting & Expo in Los Angeles, California. Bartizan will be exhibiting and giving product demonstrations of the iLeads app at Bartizan's booth 115 on Sunday, August 22nd from 10:00 a.m. - 3:00 p.m. and August 23rd from 10:00 a.m. - 1:30 p.m.
We are thrilled to be exhibiting at the ASAE & The Center’s Annual Meeting. We are excited to get industry insiders' feedback regarding our breakthrough app, iLeads. iLeads is the industry’s first lead retrieval app and it's a new and better way to serve our customers.
Trade show organizers, attendees and exhibitors across a range of industries and show profiles, plus Bartizan's focus groups, have all made it clear: exhibitors like lead retrieval but dislike many aspects of traditional lead retrieval. Unlike traditional lead retrieval, iLeads makes adding notes and qualifiers easier than ever. This helps exhibitors identify their best prospects during and after the show. There is no barcode required, eliminating common barcode headaches.
iLeads is a new and better way to collect data and exchange information. It is the most cost effective and easiest to use lead retrieval product available to exhibitors.
With this ground-breaking app, exhibitors can capture, qualify and manage tradeshow leads anywhere - on the show floor, at the airport or even at dinner. They can also quickly attach notes to leads. With the iPhone, iPod touch or iPad, exhibitors can follow up instantly with trade show leads gathered with a text, email or phone call, and send updates right from the tradeshow floor to headquarters, customers and prospects. Exhibitors can also check out lead profiles on Google, LinkedIn, Twitter and Facebook.
The application is available now for free download and test drive at the iTunes store. To download the iLeads iPhone App, iPhone, iPod Touch and iPad users may go to the Apple App Store within iTunes and search for 'iLeads.' To test and see how easy iLeads is to use: simply launch the app and enter event access code: 1006. Then click on the event and enter test badge number: 8188.
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1) Set Goals – Going into a show you must have written goals. Showing up because your competitors will be attending, is not a goal. Acquiring new customers is a goal. Regaining lost customers is a goal. Apply quantifiable measures to each of these goals, like $50,000 of sales revenue from prospects over the next 3 months after the show.
2) Collect Qualified Leads – It is not as hard as you think to collect qualified leads at shows. The key is to set qualifiers pre show into your lead retrieval device. Those serious about lead generation need to utilize software post show to filter leads. To turn your leads into sales it is important to develop and stick to a sales process. Don’t leave your prospects buying decisions to chance. Effective follow-up with electronic leads management software is required if you are going to meet ambitious goals.