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Modern Tradeshow Intelligence

Coffee Shop as an Exhibit

Posted by Lew Hoff on Jun 1, 2010 9:32:44 AM

Every business needs qualified leads. Trade shows are an effective, efficient venue for lead retrieval, of course, but if you look around, you will see other examples of how businesses generate leads through face-to-face marketing.

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Topics: Lead Retrieval Systems, iLeads Lead retrieval App, iPad and iPod Touch, Lead Retrieval Mobile App, iLeads, iLeads Mobile App for iPhone, Tradeshow iPhone App

3 Ways to Exhibit Smarter at Your Next Trade Show

Posted by Lew Hoff on May 21, 2009 11:53:00 AM

For a trade show to be profitable, you need to create a systematic tradeshow plan. As an exhibitor you have just made a substantial investment. Just add up the cost of salaries, exhibit space, travel, food and lodging and you’ll see that a little preparation will help you realize a substantial return on investment.

1) Set Goals – Going into a show you must have written goals. Showing up because your competitors will be attending, is not a goal. Acquiring new customers is a goal. Regaining lost customers is a goal. Apply quantifiable measures to each of these goals, like $50,000 of sales revenue from prospects over the next 3 months after the show.

2) Collect Qualified Leads – It is not as hard as you think to collect qualified leads at shows. The key is to set qualifiers pre show into your lead retrieval device. Those serious about lead generation need to utilize software post show to filter leads. To turn your leads into sales it is important to develop and stick to a sales process. Don’t leave your prospects buying decisions to chance. Effective follow-up with electronic leads management software is required if you are going to meet ambitious goals.

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Topics: Lead Generation, Lead Retrieval Systems, tradeshow, Leads Management, Lead Retrieval Equipment, Lead Capture System