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Modern Tradeshow Intelligence

Trouble, oh we got trouble

Posted by Lew Hoff on Feb 2, 2011 5:02:48 PM

There are those who just cannot get enough snow – kids and dogs, in particular. When Bubbles, our Maltese, jumps into a pile of snow, she would be invisible but for her two eyes. In the immortal words of Professor Harold Hill of Music Man fame, when we have snow like we have had lately in many parts of the country, those of us in the exhibition and events industry have

“Trouble, oh we got trouble,
Right here in River City!
With a capital "T"

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Topics: leads, Tradeshow app, Lead Retrieval Systems, iLeads Lead retrieval App, lead retrieval system, iPad and iPod Touch, Lead retrival app, tradeshow, Leads Management, iLeads Mobile App for iPhone, iLeads Mobile App for iPhone and iPod Touch, tradeshow lead, Event Organizer, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, Exhibiting at Trade Shows

It's All About Leads

Posted by Lew Hoff on Sep 20, 2010 4:23:45 PM

According to an article in the September issue of "Convene", PCMA's excellent magazine, the number one trade show goal of those exhibitors surveyed is to collect leads (79%). Of the same 1,000 plus exhibitors who responded to the survey, 74% used the quality of the leads collected as their best measure of ROI.

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Topics: leads

Trade Show Lead Retrieval – Proven, simple, quick… leads to sales.

Posted by Lew Hoff on May 15, 2009 1:08:00 PM

As a veteran exhibitor, I’m a big fan of electronic lead retrieval. If the name of the game is collecting and qualifying leads, then lead retrieval is often the difference between a good trade show, as an exhibitor and a bad trade show.

Some show organizers claim that lead retrieval is unnecessary because they supply the attendee list to the exhibitors. Even the smallest show has several hundred attendees. And I’d like to ask those show organizers if they have ever made cold calls to 500 people, 450 of whom are not interested in their product. Other show organizers will tell an exhibitor that they can simply get a business card from the attendee.

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Topics: leads, show, retrieval, systems, management, system, Events, Corporate, lead, Organizers, Technologies

Trade Show Organizers: Operate the Way Warren Buffett Does

Posted by Lew Hoff on May 15, 2009 12:53:00 PM

When everyone else is hunkering down, Warren Buffett steps up to the plate. Clearly, it is an approach has been brilliantly successful for the Sage from Omaha. Buffett, as he says, is fearful when others are greedy, but greedy when others are fearful.

Today, nearly everyone appears fearful. But as is pointed out in a recent article in Go To Market Strategies, companies that invest in marketing during a recession tend to prosper far more than their competition when the economy revives. In fact, they are likely to maintain or even improve their business during a recession.

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Topics: leads, show, retrieval, trade, tradeshow, system, scanners, rent, terminal, lead, scanner