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Modern Tradeshow Intelligence

Interesting New Research on Trade Show Lead Retrieval and Management - Debunks the 80% No Follow up Myth!

Posted by Joanna Stasuk on Sep 21, 2010 10:40:17 AM

EXHIBITOR magazine conducted its 2010 Sales Lead Survey and discovered some interesting trends. They found that despite the oft quoted industry myth that 80 percent of leads never receive post-show follow-up, four out of 10 respondents report that upwards of 80 percent of the leads they collect at trade shows and events do receive follow-up communication.

In terms of lead qualification, only 34 percent of respondents have a formal lead-scoring or lead-ranking process designed to prioritize follow-up or gauge the potential value of each lead (the majority of those scoring/ranking procedures were developed jointly by the sales and marketing departments). And those leads are typically qualified during formal or informal conversations between staffers and attendees (only 18 percent use surveys to qualify leads). But despite the importance placed on those staffer/attendee conversations, nearly 20 percent of survey respondents fail to train their booth staffers on lead-qualification tactics.

Today's lead retrieval systems make it easier to qualify leads. The iPhone's easy interface is a natural fit for lead retrieval - check out the world's first app for lead retrieval here.

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Topics: Convention Center, Trade Show Lead Retrieval Equipment, rent scanners, Tradeshow services, qualifiers, lead retrieval system, iphone Lead retrieval, Convention registration services, Convention Planner, Trade Event Organizers, Lead Retrieval Mobile App, Trade Show Organizers, Electronic leads, Event services, Exhibitor lead retrieval, Registration Contractor, iLeads Mobile App for iPhone, Corporate Events, Lead Retrieval Equipment, Sales Lead Follow Up, Event Organizer, Show Planner, Tradeshow iPhone App

Lead Retrieval - Available 24 hours a Day

Posted by Joanna Stasuk on Sep 7, 2010 11:13:00 AM

iLeads got an excellent write up in today's TSNN Blog. We loved how they described our system:

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Topics: Convention Center, Lead Retrieval Systems, iLeads Lead retrieval App, Trade Show Lead Retrieval Equipment, qualifiers, lead retrieval system, iphone Lead retrieval, Convention registration services, iPad and iPod Touch, TSNN Blog, Trade Event Organizers, Lead Retrieval Mobile App, Trade Show Organizers, iLeads, Registration Contractor, lead retrieval, iLeads Mobile App for iPhone, Lead Retrieval badge scanner, trade show leads, Corporate, Lead Retrieval Equipment, lead, lead capture, Tradeshow iPhone App

By Their Badges You Shall Know Them

Posted by Lew Hoff on Jun 16, 2010 5:44:33 PM

In Manhattan, you don’t open your back door to let Fido take his morning constitutional, you walk him. Of course, there are some busy (and probably very affluent) New Yorkers who hire someone else to walk Fido. I always marvel when I see a dog-walker with a half-dozen dogs happily marching up the avenue. These dogs never seem to bark or mix it up with one another. Good breeding? Who knows?

But for those like me who walk their own dog, Fido, or in my case Bubbles, serves as much as a name badge as the badge you would wear at a trade show. When a fellow dog walker that I see regularly approaches, it is just as likely that he’ll greet Bubbles by name as he will say, “Hello, Lew”. The fact is, as many people know me by my “badge” Bubbles, as know me by name. I, too, will usually know the name of someone’s dog before I learn the owner’s name.

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Topics: qualifiers, lead retrieval system, iphone Lead retrieval, Lead Retrieval Mobile App, Trade Show Organizers, Event services, Exhibitor lead retrieval, Lead Retrieval badge scanner, trade show leads, iLeads Mobile App for iPhone and iPod Touch, Sales Lead Follow Up, Tradeshow iPhone App, Exhibiting at Trade Shows

Content-rich Leads

Posted by Lew Hoff on May 14, 2010 3:50:03 PM

Why don't exhibitors enrich their leads with qualifiers, surveys and notes? iLeads first 30 days on the market may have provided the answer: Make it easy and they shall qualify, survey and make notes. Entering data that will enhance lead follow-up is oh-so-easy with iLeads. Using standard terminals, whether ours or those of other manufacturers, exhibitors rarely enter notes. With iLeads, it is rare that they do not. Case in point: At Cloud Computing, one exhibitor added qualifiers and notes to over 80% of the over one-thousand leads it collected.

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Topics: iLeads Lead retrieval App, rent scanners, qualifiers, lead retrieval system, Event services, iLeads, Exhibitor lead retrieval, lead retrieval, iLeads Mobile App for iPhone, Lead Retrieval badge scanner, show scanner, trade show leads, tradeshow lead, Lead Capture System, lead capture