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Modern Tradeshow Intelligence
Topics: iLeads Lead retrieval App, rent scanners, Convention registration services, conference registration software, Lead Retrieval Mobile App, Electronic leads, Lead Capture System, Tradeshow Mobile App, registration systems
Bartizan is hosting a free Linkedin thought leadership webinar for tradeshow professionals on Wednesday, September 28, 2011 at 12:00 PM eastern time.
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EXHIBITOR magazine conducted its 2010 Sales Lead Survey and discovered some interesting trends. They found that despite the oft quoted industry myth that 80 percent of leads never receive post-show follow-up, four out of 10 respondents report that upwards of 80 percent of the leads they collect at trade shows and events do receive follow-up communication.
In terms of lead qualification, only 34 percent of respondents have a formal lead-scoring or lead-ranking process designed to prioritize follow-up or gauge the potential value of each lead (the majority of those scoring/ranking procedures were developed jointly by the sales and marketing departments). And those leads are typically qualified during formal or informal conversations between staffers and attendees (only 18 percent use surveys to qualify leads). But despite the importance placed on those staffer/attendee conversations, nearly 20 percent of survey respondents fail to train their booth staffers on lead-qualification tactics.
Today's lead retrieval systems make it easier to qualify leads. The iPhone's easy interface is a natural fit for lead retrieval - check out the world's first app for lead retrieval here.
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Why don't exhibitors enrich their leads with qualifiers, surveys and notes? iLeads first 30 days on the market may have provided the answer: Make it easy and they shall qualify, survey and make notes. Entering data that will enhance lead follow-up is oh-so-easy with iLeads. Using standard terminals, whether ours or those of other manufacturers, exhibitors rarely enter notes. With iLeads, it is rare that they do not. Case in point: At Cloud Computing, one exhibitor added qualifiers and notes to over 80% of the over one-thousand leads it collected.
Topics: iLeads Lead retrieval App, rent scanners, qualifiers, lead retrieval system, Event services, iLeads, Exhibitor lead retrieval, lead retrieval, iLeads Mobile App for iPhone, Lead Retrieval badge scanner, show scanner, trade show leads, tradeshow lead, Lead Capture System, lead capture
A man walks into a bar at the National Widget Association Annual Trade Show. He sidles up to the bar, orders a drink and gets comfortable. Soon a fellow standing next to him engages him in conversation about the ballgame on TV. The first fellow, Charlie, mentions that he is here for the NWA show. “Me, too”, the second man, Al replies.
The two share some baseball stories. Charlie mentions that he is exhibiting his company’s new Evergreen Wireless Widget, or EWW. “No kidding”, says Al. “I’ll have to drop by your booth. I’m in the market for green wireless widgets.”
Do you wish to extend the life of your trade show interactions? We all know the great benefits of exhibiting and attending trade shows, but here are just a few:
Do you think renting lead retrieval equipment is a waste of money? At Bartizan Connects, I am often asked by exhibitors if they can purchase lead retrieval equipment from us to use at all their shows, rather than constantly renting lead retrieval equipment for every show they attend as an exhibitor.