The iPad2: What it Can Mean for Trade Show Exhibitors
Modern Tradeshow Intelligence
Topics: Convention Center, Show Organizer, registration services, Special Events Planner, Tradeshow services, iPad 2 Exhibitor, Meeting Coordinator, retrieval, Convention registration services, Convention Planner, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, iPad 2 Tradeshow, iPad 2 Conference, Event services, Registration Contractor, Event Management Software, Sr. Meeting Planner, Corporate Events, Exhibition, Event Organizer, Meeting Manager, Show Planner
As a veteran exhibitor, I’m a big fan of electronic lead retrieval. If the name of the game is collecting and qualifying leads, then lead retrieval is often the difference between a good trade show, as an exhibitor and a bad trade show.
Some show organizers claim that lead retrieval is unnecessary because they supply the attendee list to the exhibitors. Even the smallest show has several hundred attendees. And I’d like to ask those show organizers if they have ever made cold calls to 500 people, 450 of whom are not interested in their product. Other show organizers will tell an exhibitor that they can simply get a business card from the attendee.
Today, nearly everyone appears fearful. But as is pointed out in a recent article in Go To Market Strategies, companies that invest in marketing during a recession tend to prosper far more than their competition when the economy revives. In fact, they are likely to maintain or even improve their business during a recession.