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Modern Tradeshow Intelligence

Exhibitor Tip: Use Three-Phase Follow-up

Posted by Joanna Stasuk on Oct 4, 2011 1:05:25 PM

In your follow-up, as in a speech, tell them what you are going to tell them, tell them, and then tell them what you told them. Don’t expect a one shot follow-up to produce results.

Too frequently an exhibitor’s follow-up, if you can call it that, consists of nothing more than a single piece of literature with a “personal” cover letter. Don’t kid yourself. That isn’t follow-up.

Set yourself and your organization apart from the crowd
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Topics: Show Organizer, Tradeshow services, Sales at Tradeshows, Show Planner

World's Best Motivational Videos for Busy Tradeshow Managers

Posted by Joanna Stasuk on Aug 17, 2011 11:42:47 AM

At Bartizan, we love motivational videos. We all know how tough it is to manage tradeshows, it's a multitasking nightmare and it takes a super motivated person to accomplish a great show. Here's some videos, for you our fearless event organizer to give you that extra push. Here is a link to BNET'S World's Best Motivational Videos. Which one was your favorite? Let us know.

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Topics: Convention Center, Show Organizer, Special Events Planner, Tradeshow services, Meeting Coordinator, Convention registration services, Convention Planner, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, trade show software, Event services, Registration Contractor, Sr. Meeting Planner, Corporate Events, Exhibition, Event Organizer, Meeting Manager, tradeshow registration, Show Planner

The iPad2: What it Can Mean for Trade Show Exhibitors

Posted by Lew Hoff on Mar 3, 2011 4:02:18 PM

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The iPad2: What it Can Mean for Trade Show Exhibitors

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Topics: Convention Center, Show Organizer, registration services, Special Events Planner, Tradeshow services, iPad 2 Exhibitor, Meeting Coordinator, retrieval, Convention registration services, Convention Planner, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, iPad 2 Tradeshow, iPad 2 Conference, Event services, Registration Contractor, Event Management Software, Sr. Meeting Planner, Corporate Events, Exhibition, Event Organizer, Meeting Manager, Show Planner

Slides Now Available from Yesterday's Webinar: Secrets to Help Attendees and Exhibitors Stay Connected After the Show

Posted by Joanna Stasuk on Jan 27, 2011 12:46:23 PM

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Topics: Convention Center, Show Organizer, iLeads Lead retrieval App, Special Events Planner, Tradeshow services, Meeting Coordinator, Convention registration services, Convention Planner, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, Event services, iLeads, Registration Contractor, Sr. Meeting Planner, Corporate Events, Exhibition, Lead Capture System, Event Organizer, Meeting Manager, Show Planner

Bartizan Presents a Free Webinar: Secrets to Help Attendees and Exhibitors Stay Connected after the Show

Posted by Joanna Stasuk on Jan 5, 2011 2:38:18 PM

Bartizan Connects today announced details of an upcoming webinar, “Secrets to Help Attendees and Exhibitors Stay Connected after the Show,” a 10 minute lunchtime session. This webinar is part of Bartizan's Monthly Free Webinar Thought Leadership Series for members of the trade show industry.

The live webinar is hosted by Bartizan’s president, Lew Hoff. Post webinar, attendees will also receive the informative slides from the day’s educational session. For more information about this webinar or to register, please visit: http://tinyurl.com/TradeshowWebinar

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Topics: Convention Center, Show Organizer, Trade Show Lead Retrieval Equipment, Special Events Planner, Tradeshow services, Meeting Coordinator, Convention registration services, Convention Planner, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, Event services, Registration Contractor, lead retrieval, Sr. Meeting Planner, Corporate Events, Exhibition, Lead Capture System, Event Organizer, Meeting Manager, Show Planner, Tradeshow iPhone App

Slides Now Available for free, Tradeshow Organizer Survival Guide

Posted by Joanna Stasuk on Nov 17, 2010 12:29:04 PM

Our webinar was very well attended yesterday, but for those who missed it, we have made the slides available for you here:

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Topics: Convention Center, Show Organizer, Special Events Planner, Tradeshow services, Meeting Coordinator, Convention registration services, Convention Planner, management, Trade Event Organizers, Corporate/Meeting Planner, Trade Show Organizers, Event services, Leads Management, Registration Contractor, Sr. Meeting Planner, Corporate Events, Exhibition, Event Organizer, Organizers, Meeting Manager, Show Planner, Tradeshow Mobile App

Bartizan presents Free Webinar: Top 10 Reasons for not Getting Sales at Trade Shows

Posted by Joanna Stasuk on Sep 27, 2010 1:40:56 PM

Bartizan Connects today announced details of an upcoming webinar, “Top 10 Reasons for not Getting Sales at Trade Shows,” a 10 minute lunchtime session. The live webinar promises to be brief, content rich and interactive it is hosted by Bartizan’s president, Lew Hoff.

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Topics: Trade Show Sales, Tradeshow services, Convention registration services, tradeshow, Convention Planner, Trade Event Organizers, Trade Show Organizers, Electronic leads, Event services, iLeads, free webinar, Exhibitor lead retrieval, Leads Management, Registration Contractor, trade show leads, Corporate Events, tradeshow lead, Event Organizer, Show Planner, Exhibiting at Trade Shows

Interesting New Research on Trade Show Lead Retrieval and Management - Debunks the 80% No Follow up Myth!

Posted by Joanna Stasuk on Sep 21, 2010 10:40:17 AM

EXHIBITOR magazine conducted its 2010 Sales Lead Survey and discovered some interesting trends. They found that despite the oft quoted industry myth that 80 percent of leads never receive post-show follow-up, four out of 10 respondents report that upwards of 80 percent of the leads they collect at trade shows and events do receive follow-up communication.

In terms of lead qualification, only 34 percent of respondents have a formal lead-scoring or lead-ranking process designed to prioritize follow-up or gauge the potential value of each lead (the majority of those scoring/ranking procedures were developed jointly by the sales and marketing departments). And those leads are typically qualified during formal or informal conversations between staffers and attendees (only 18 percent use surveys to qualify leads). But despite the importance placed on those staffer/attendee conversations, nearly 20 percent of survey respondents fail to train their booth staffers on lead-qualification tactics.

Today's lead retrieval systems make it easier to qualify leads. The iPhone's easy interface is a natural fit for lead retrieval - check out the world's first app for lead retrieval here.

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Topics: Convention Center, Trade Show Lead Retrieval Equipment, rent scanners, Tradeshow services, qualifiers, lead retrieval system, iphone Lead retrieval, Convention registration services, Convention Planner, Trade Event Organizers, Lead Retrieval Mobile App, Trade Show Organizers, Electronic leads, Event services, Exhibitor lead retrieval, Registration Contractor, iLeads Mobile App for iPhone, Corporate Events, Lead Retrieval Equipment, Sales Lead Follow Up, Event Organizer, Show Planner, Tradeshow iPhone App

iLeads for iPad: Why not?

Posted by Lew Hoff on May 19, 2010 2:58:57 PM

The following article by Luke Janssen appeared in Mobile Marketer. As you read it, consider how the iPad could be used for lead retrieval and a lot of other things about which exhibitors care. The article appears with permission of the author:

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Topics: Convention Center, Show Organizer, Tradeshow services, Convention registration services, Convention Planner, Trade Event Organizers, Trade Show Organizers, Event services, Registration Contractor, trade show leads, Corporate Events, Exhibition, Event Organizer, Show Planner