Trade show organizers, attendees and exhibitors across a range of industries and show profiles, plus Bartizan's focus groups, have all made it clear: exhibitors like lead retrieval but dislike many aspects of traditional lead retrieval. Bartizan's recent LinkedIn poll asked exhibitors their biggest pet peeves about lead retrieval. Of the received since June 9, 2010, the poll found that the top difficulty, with 36 percent of the responses, was the ability to identify best prospects. Second was the difficulty adding notes (20 percent) and third was scanning the bar codes on badges (19 percent). Unlike traditional lead retrieval, iLeads makes adding notes and qualifiers easier than ever. This helps exhibitors identify their best prospects during and after the show. There is no barcode required, eliminating common barcode headaches.
Modern Tradeshow Intelligence
Topics: iLeads Lead retrieval App, Tradeshow services, lead retrieval system, Convention registration services, system, Lead Retrieval Mobile App, Event services, iLeads, terminal, Registration Contractor, lead retrieval, trade show leads, Lead Capture System
As a veteran exhibitor, I’m a big fan of electronic lead retrieval. If the name of the game is collecting and qualifying leads, then lead retrieval is often the difference between a good trade show, as an exhibitor and a bad trade show.
Some show organizers claim that lead retrieval is unnecessary because they supply the attendee list to the exhibitors. Even the smallest show has several hundred attendees. And I’d like to ask those show organizers if they have ever made cold calls to 500 people, 450 of whom are not interested in their product. Other show organizers will tell an exhibitor that they can simply get a business card from the attendee.
Today, nearly everyone appears fearful. But as is pointed out in a recent article in Go To Market Strategies, companies that invest in marketing during a recession tend to prosper far more than their competition when the economy revives. In fact, they are likely to maintain or even improve their business during a recession.