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Modern Tradeshow Intelligence

Trade Show Leads and the Failure to Follow Up

Posted by Joanna Stasuk on Apr 20, 2012 10:09:56 AM

The failure to follow up on a trade show sales lead has always mystified me. Exhibitors and attendees alike invest in a trade show. Attendees invest time and money in order to learn about products that will help them become more effective and efficient. Exhibitors invest time and money to…what? To “show the flag”? Some claim that is their only goal, but the vast majority of exhibitors participate in order to generate leads. Most accomplish this objective. But a lead that isn’t followed up is like the proverbial tree falling in the forest. If no one is present to hear it, does the falling tree make a sound? If no one follows up a lead, is it really a lead? Instant Download: "Why Companies Use Lead Retrieval" [PDF]

Here's What Tradeshow Booth Staff Can Learn From Italian Street Vendors

Contrast the behavior of the sales people who do not follow up leads with that of the vendors in the marketplace in Florence, Italy. To them, a lead occurs when a browser visits their stall, handles the merchandise, asks a few questions…and attempts to move on.

“You don’t like that pocketbook, madam? Let me show you another that is even nicer. Today, for you, I will make a special price. Where are you from? America? I love America. What city? New York! Really? My cousin Rosa lives in New York. I gave her this very pocketbook. She luuuvvs it. You will, too. Here, put it on your shoulder. Take a look in the mirror. Beautiful!”

If you move on, as my wife was wont to do, the vendor is likely to hustle after you. “Madam, you look magnificent with this bag. You must have it! I will make a sacrifice and give it to you for 10 Euros less.” The usual outcome was that everyone walked away happy, my wife because she got a bargain, the vendor, because he got a sale and me, because the haggling was finally over. I was forever under the illusion that with this particular purchase, our shopping foray would come to and end. How naive of me.

 

 

 

 

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Topics: trade show leads, Tradeshow increase in the quality of sales leads, Sales at Tradeshows, Follow Up Leads

Free Webinar: LinkedIn Tips for Tradeshow Industry Marketers

Posted by Joanna Stasuk on Aug 22, 2011 2:00:35 PM

Bartizan is hosting a free Linkedin thought leadership webinar for tradeshow professionals on Wednesday, September 28, 2011 at 12:00 PM eastern time.

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Topics: Meeting Registration Linkedin, registration services, Trade Show Registration Linkedin, rent scanners, lead retrieval system, Linkedin Conference, conference registration software, lead retrieval, Linkedin Social Media at Tradeshow, show scanner, Social Media at my Event, trade show leads, Meeting Planner Linkedin, tradeshow lead, Lead Capture System, tradeshow registration, conference registration, lead capture

Bartizan’s Smartphone Lead Retrieval at 2011 ASAE Annual Meeting & Exposition

Posted by Joanna Stasuk on Jun 28, 2011 1:26:58 PM

The 2011 ASAE Annual Meeting & Exposition has announced the selection of Bartizan Connects’ first-of-its-kind iLeads App as its lead retrieval system offered to all exhibitors. iLeads is a lead retrieval software application created specifically for Smartphone’s and the iPad.

Bartizan Connects is the market leader for lead retrieval systems and will offer iLeads to exhibitors at the 2011 ASAE Annual Meeting & Exposition. iLeads is easier to use than most traditional lead retrieval equipment, offers exhibitors portability and instant access to leads.

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Topics: Tradeshow app, registration services, lead retrieval system, trade show registration, conference registration software, lead retrieval, show scanner, trade show leads, tradeshow lead, Lead Capture System, tradeshow registration, meeting registration, conference registration, lead capture

Bartizan Names Michael O’Sullivan as Manager, Event Registration Services

Posted by Joanna Stasuk on Apr 14, 2011 10:20:45 AM

Brings 17 Years of Convention and Tradeshow Registration Industry Experience to Bartizan.

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Topics: trade show lead retrieval, event registration, event registration management, conference registration services, registration services, lead retrieval event software, online registration software, event registration forms, online registration system software, online trade show, registration conference, trade show registration, event registration software, conference registration service, conference registration software, online registration, conference registration online, trade show management, online event registration software, trade show software, event registration services, registration software, trade show registration software, registration system, trade show leads, virtual trade show, trade show planner, conference registration system, conference registration management, online registration system, show registration, convention registration software, trade show registration companies, event registration online, event registration management software, event registration system, online meeting registration software, event registration service, meeting registration software, tradeshow registration, meeting registration, conference registration, online registration services, registration systems, seminar registration

Show Organizers: 50 Social Media Ideas for Your Tradeshow

Posted by Joanna Stasuk on Mar 11, 2011 3:25:04 PM

Bartizan's webinar, 50 Social Media Ideas for Your Tradeshow was a huge hit.

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Topics: Tradeshow app, event registration, lead retrieval ipad, iLeads Lead retrieval App, smartphone, lead retrieval system, iPad and iPod Touch, lead retrieval ap, Smartphone-based Lead Retrieval App, Lead Retrieval Mobile App, SmartMobile System, Facebook Tradeshow, lead retrieval, iLeads Mobile App for iPhone, Twitter Tradeshow, trade show leads, Universal Lead-capture apps, Tradeshow Management Software, trade show mobile app, tradeshow lead, Lead Capture System, iphone lead capture device, tLeads, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, Social Media tradeshows, tLeads iPhone app, Conference Software

As Phil Rizzuto Would Say, "Holy Cow!"

Posted by Lew Hoff on Feb 4, 2011 3:18:29 PM

Yesterday, February 3rd, Verizon Wireless opened up its online store from 3 AM to 5AM to current subscribers for pre-orders of the iPhone 4. How many did they sell? All they had, or put another way, more iPhones were sold in those early morning hours than any other phone Verizon has sold during the entire first day of a product launch.

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Topics: Tradeshow app, lead retrieval ipad, iLeads Lead retrieval App, trade show ipad badge scan, smartphone, lead retrieval system, iPad and iPod Touch, lead retrieval ap, Smartphone-based Lead Retrieval App, Lead Retrieval Mobile App, SmartMobile System, lead retrieval, iLeads Mobile App for iPhone, trade show leads, Universal Lead-capture apps, trade show mobile app, tradeshow lead, Lead Capture System, iphone lead capture device, tLeads, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, tLeads iPhone app

Lead Retrieval for Your Smartphone Featured in January 2011 Edition of EXPO

Posted by Joanna Stasuk on Feb 1, 2011 1:52:20 PM

Bartizan's iLeads, the first smartphone based lead retrieval solution was featured in the January 2011 edition of EXPO Magazine where CSHP Director of Membership and Marketing, Megan Blackwell was interviewed regarding CSHP offering the lead retrieval app iLeads to their exhibitors at Seminar 2010.

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Topics: Tradeshow app, iLeads Lead retrieval App, smartphone, lead retrieval system, Tradeshow Smartphone, iPad and iPod Touch, Smartphone-based Lead Retrieval App, Lead Retrieval Mobile App, SmartMobile System, lead retrieval, iLeads Mobile App for iPhone, trade show leads, Universal Lead-capture apps, trade show mobile app, tradeshow lead, Lead Capture System, tLeads, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, tLeads iPhone app, scanner ipad

iLeads Featured in Meetings & Conventions Magazine

Posted by Joanna Stasuk on Jan 4, 2011 12:12:17 PM

iLeads is featured in Michael J. Shapiro's article, "How Meetings Benefit From Today's Technology".

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Topics: Tradeshow app, lead retrieval ipad, Trade Show Lead Retrieval Equipment, trade show ipad badge scan, smartphone, lead retrieval system, iPad and iPod Touch, lead retrieval ap, Smartphone-based Lead Retrieval App, SmartMobile System, lead retrieval, trade show leads, Universal Lead-capture apps, trade show mobile app, tradeshow lead, Lead Capture System, iphone lead capture device, tLeads, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, tLeads iPhone app

Bartizan's Year in Review, an iLeads Product Launch

Posted by Joanna Stasuk on Dec 20, 2010 1:08:01 PM

Season's Greetings from your friends at Bartizan! Thank you for your support of our latest innovation, iLeads. We are thrilled with the responses we have received from show management, exhibitors and attendees. iLeads App Product Page

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Topics: Tradeshow app, lead retrieval ipad, iLeads Lead retrieval App, Trade Show Lead Retrieval Equipment, trade show ipad badge scan, smartphone, lead retrieval system, iPad and iPod Touch, lead retrieval ap, Smartphone-based Lead Retrieval App, Lead Retrieval Mobile App, SmartMobile System, lead retrieval, iLeads Mobile App for iPhone, trade show leads, Universal Lead-capture apps, trade show mobile app, tradeshow lead, Lead Capture System, iphone lead capture device, tLeads, lead capture, Tradeshow iPhone App, Tradeshow Mobile App, tLeads iPhone app

Show Managers love Bartizan's Tradeshow App, iLeads.

Posted by Joanna Stasuk on Dec 16, 2010 12:09:30 PM

iLeads makes lead follow up easy for exhibitors and this makes show management happy. A prioritized lead is a hot lead.  iLeads for Blackberry will launch second quarter 2011. Exhibitors can use their own devices or they can rent iPod touches or iPads from show management. Since the April 2010 launch, iLeads has won TSEA's Breakthrough Award and Tradeshow Executive's Innovation Award.

"We chose to use Bartizan’s lead retrieval app because it’s very easy to use, did not require bar-coding, there are no minimum on app purchases, no fees, did not require us to coordinate the rentals, and Bartizan’s great customer service!

Our goal was to give our exhibitors a lead retrieval system that was easy and affordable.

This was our first time using any lead retrieval system for our meeting and Bartizan allowed us to incorporate our current registrant database, without any special requirements. We simply sent them our registrant list and they took care of the rest! The only thing we had to do was pass out iPod touch rentals on-site and they provided a technical support number for any on-site issues.

We did not pay anything out of pocket. All we did was send them our registrant list and they took care of the promotions, uploads, and everything! Our exhibitors loved having the ability to use the system and gather member information without taking home a pile business cards to sort through."

Megan Blackwell
Director of Membership and Marketing
California Society of Health-System Pharmacists

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Topics: Convention Center, Trade Show Lead Retrieval Equipment, lead retrieval system, Convention registration services, Smartphone-based Lead Retrieval App, Event services, trade show leads, iLeads Mobile App for iPhone and iPod Touch, tradeshow lead, Event Organizer, Tradeshow iPhone App, Tradeshow Mobile App