<img height="1" width="1" src="https://www.facebook.com/tr?id=148973169081615&amp;ev=PageView &amp;noscript=1">

Modern Tradeshow Intelligence

Trade Shows Very Much Still Relevant

Posted by Bartizan Staff Report on Dec 12, 2013 3:31:26 PM

Although some industry professionals have suggested that the importance of trade shows has dwindled in recent years, others have scoffed at this notion. Writing for Drapers, Graeme Moran asserted that such events are still viable for companies and will continue to be relevant in 2014.

Read More

Topics: Trade Show News

What Does the Future Hold for Tradeshows?

Posted by Bartizan Staff Report on Nov 21, 2013 3:26:19 PM

Tradeshows of today are much different than ones in the past, so much so that TSNN contributor Lew Hoff recently suggested that such events have experienced more changes during the past five years than in the previous century. Moving forward, what will trade shows look like?

Read More

Topics: Trade Show News

Tradeshow Trends to Watch

Posted by Bartizan Staff Report on Nov 15, 2013 8:55:32 AM

The tools and techniques used for lead generation during trade shows are always changing. Businesses that fail to keep up with the latest trends risk being perceived as outdated or old-fashioned, which can hurt their chances of capturing leads. While there are dozens of trends impacting the industry, here are a few of the main ones to watch:

Read More

Topics: Trade Show News

Have the Right Tools for Conference Success

Posted by Bartizan Staff Report on Nov 11, 2013 10:17:46 AM

All leaders know they need to give their teams the tools to succeed, and this principle applies to everything from marketing initiatives to product creation. Without the equipment, knowledge and experience needed to identify and overcome obstacles, teams will be unable to move forward.

Read More

Topics: Trade Show News

Tradeshow Growth Pushes Need For Customized Marketing Materials

Posted by Bartizan Staff Report on Oct 30, 2013 3:25:29 AM

More and more companies are seeing the value of exhibiting at industry conferences. A report by a2zz found that the net square footage of floor space rented during trade shows increased by 5.7 percent in the second quarter of 2013, compared to the same period in 2012.

Read More

Topics: Trade Show News

Get People Talking With Active Demonstrations

Posted by Bartizan Staff Report on Oct 25, 2013 1:09:26 PM

There are a lot of reasons that people attend industry conferences. Companies may be seeking new partners for an initiative or need to reach new leads, while other organizations may view the events as a great opportunity to build brand awareness among industry professionals. However, these factors are often secondary to the need to keep tabs on ongoing changes within the sector.

Read More

Topics: Trade Show News

Lead Generation Becomes Vital as Economic Outlook Falters

Posted by Bartizan Staff Report on Oct 23, 2013 10:33:26 AM

The U.S. economy continues to muddle along, showing slow, but steady growth. However, this has not managed to increase the optimism that business leaders have about the future.

Read More

Topics: Trade Show News

Trade Shows Helping to Rebuild American Manufacturing

Posted by Bartizan Staff Report on Oct 21, 2013 3:46:17 PM

For decades, American companies have relied on overseas factories to reduce costs. Access to cheap labor contributed to this trend, but a growing number of factors are contributing to a rejuvenation of U.S. manufacturing.

Read More

Topics: Trade Show News

Tech Developers Use Industry Events to Showcase Skills

Posted by Bartizan Staff Report on Oct 18, 2013 12:51:11 PM

There is no denying that the use of social media and interactive displays is the latest trend within the trade show industry. These tools let exhibitors attract attention and improve demonstrations, and also help attendees build connections with important industry experts.

Read More

Topics: Trade Show News

Contests Help Exhibitors Expand Reach, Create Excitement

Posted by Bartizan Staff Report on Oct 9, 2013 11:25:03 AM

Contests are common marketing strategies deployed during trade shows. Exhibitors know that they work to attract attention and get people interested in booths, demonstrations or products. Now, technology has made it easier than ever to set up and manage contests in a very short time. It is also helping firms use contests as a way to generate excitement for trade shows and increase lead generation.

Read More

Topics: Trade Show News