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Modern Tradeshow Intelligence

Conferences Can Open New Doors for Passionate Businesses

Posted by Bartizan Staff Report on Nov 20, 2013 3:32:09 PM

Companies having a difficult time connecting with like-minded firms and prospects should consider other ways of communicating with such parties than email, phone calls and handing out business cards. A trade show is the perfect venue to get to know more about your particular industry and open new doors for future growth opportunities.

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Topics: Trade Show Tips

Successful Approach is Everything for Tradeshows

Posted by Bartizan Staff Report on Nov 20, 2013 5:51:37 AM

Companies looking for a way to breathe some life into their sales should consider thinking outside of the box rather than just relying solely on investing in traditional marketing campaigns. A trade show is a great way for businesses to not only improve sales, but generate interest in their offerings.

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Topics: Trade Show Tips

Now is the Perfect Time to Host a Conference

Posted by Bartizan Staff Report on Nov 19, 2013 2:11:26 PM

Companies that want to make industry-wide connections may not have a better option than hosting a conference. These events are great ways to make contact with like-minded prospects, raise brand awareness and eventually generate more sales. Businesses that continue to put off such events may end up regretting it because there perhaps is not a better time to get in on the action.

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Topics: Trade Show Tips

Developing Meaningful Connections at Industry Conferences

Posted by Bartizan Staff Report on Nov 14, 2013 12:06:59 PM

While many people focus on the leads that can be generated during a trade show, there are often opportunities to form other connections that can help a small business.

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Topics: Trade Show Tips

Ways to Improve Foot Traffic During an Event

Posted by Bartizan Staff Report on Nov 14, 2013 11:03:23 AM

While exhibiting at trade shows are a great way to build brand awareness and generate new business, the crowded environment can make it difficult to attract quality leads, as each booth is competing with hundreds of others for the time and attention of attendees. Fortunately, there are some things that you can do to increase foot traffic and make each conference a success.

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Topics: Trade Show Tips

Trade Show Work Continues After Booths are Broken Down

Posted by Bartizan Staff Report on Nov 12, 2013 9:47:27 AM

Every exhibitor knows that there is a lot of work leading up to a trade show appearance. Displays need to be designed, promotional materials created and staff members selected to man the booth. However, it is the work that occurs after a conference that can make the most difference in your return on investment.

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Topics: Trade Show Tips

Find the Right People to Man Your Booth

Posted by Bartizan Staff Report on Nov 8, 2013 6:30:55 AM

Planning a trade show exhibit is a long, complex process. It is not uncommon to start putting together materials, brainstorming displays and conducting pre-show advertising months in advance of an event. This gives you plenty of time to choose and train those people who will be staffing your exhibit.

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Topics: Trade Show Tips

How to Keep Your Trade Show From Being Outdated

Posted by Bartizan Staff Report on Nov 7, 2013 10:14:01 AM

Successful trade shows become known as the places to make connections and engage in lead capture, which can boost attendance and create opportunities. The more successful an event, the more tempting it is to keep everything the same. After​ all, if it isn't broken, why fix it? However, this approach can leave you hosting an outdated conference with declining numbers. To keep growing attendance, trade show managers need to continually update their events to reflect various trends in their industries.

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Topics: Trade Show Tips

How to Make a Memorable Sales Pitch

Posted by Bartizan Staff Report on Nov 7, 2013 10:00:15 AM

Most of the people attending industry conferences are looking for something new and exciting that will benefit their companies, but that doesn't always mean they are ready to buy. Your job as an exhibitor is to get these potential leads to move past their doubt and want to learn more about your products or services. The key to this is making an effective sales pitch. Almost everyone knows that you need to be able to provide a quick synopsis of what your company does, but there are other tricks to making sure customers remember your brand.

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Topics: Trade Show Tips

Success Stories Provide Insight into Using Social Media

Posted by Bartizan Staff Report on Nov 5, 2013 11:53:53 AM

Social media has become a central part of most marketing efforts. The technology provides multiple ways to interact with consumers, which can be essential to creating buzz around trade show appearances. A growing number of companies are using Twitter, Instagram and Facebook to kick-start conversations leading up to a conference  and ensure a high number of quality leads are present. Of course, some strategies have proven to be more effective than others. Here is a look at some of the more effective marketing efforts at recent trade shows.

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Topics: Trade Show Tips