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Modern Tradeshow Intelligence

Use Tradeshows to Open Doors

Posted by Bartizan Staff Report on Nov 1, 2013 2:02:55 PM

After a long, hard day of selling and talking to potential customers at a tradeshow, the only thing on your mind may be getting some rest and relaxing. However, after the event is over, there are still opportunities to make connections that will help your business.

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Topics: Trade Show Tips

The Who, What, When, Where and Why of Tradeshow Organization

Posted by Bartizan Staff Report on Oct 31, 2013 4:24:20 PM

The prospect of planning for a trade show can seem like a daunting task. After all, overlooking the smallest thing may result in a day-of calamity that affects the viability of your lead generation efforts and compromises the impact you intend to have on the audience - not exactly the impression you're aiming to make. 

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Topics: Trade Show Tips

Choosing the Right Venue for Your Event

Posted by Bartizan Staff Report on Oct 31, 2013 9:39:14 AM

Where a trade show is held can have a lot of impact on its overall success. Most major cities provide several options suitable for large conferences, which gives you plenty of options when it comes to floor space, catering and budget. Event Manager Blog stated that the selection of a venue is one of the biggest factors impacting the overall performance of an event, so it is important that you make the right decision.

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Topics: Trade Show Tips

Make Trade Shows Work for Your Business

Posted by Bartizan Staff Report on Oct 29, 2013 6:32:20 PM

Generating new leads at industry conferences is never an easy prospect, even for veteran exhibitors. There are always other companies clamoring for attendee attention and it can be difficult to stand out. However, despite these challenges, trade shows remain crucial to growing your business. Improving results requires you to find event solutions that make the trade show environment work for you.

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Topics: Trade Show Tips

Questions to Ask Yourself When Preparing for a Conference

Posted by Bartizan Staff Report on Oct 29, 2013 3:34:10 AM

There are a hundred different approaches to exhibiting at a trade show and each decision that you make can have a significant impact on the level of success you achieve. Your approach to everything from use of displays to follow-up activity will influence lead generation, so be sure to take the time to ask the right questions.

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Topics: Trade Show Tips

Promote Your Trade Show Effectively with Social Media

Posted by Bartizan Staff Report on Oct 28, 2013 11:29:53 AM

Social media has become a valuable tool for connecting with consumers, as businesses have found that the channel enables them to strike up engaging and relevant conversations with their target audience. The discussions help companies stay connected with key influencers within their markets as well. This is why social media has become popular among trade show exhibitors. However, the technology has a number of uses that can be valuable to conference managers trying to generate additional traffic for their events as well.

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Topics: Trade Show Tips

Simple Strategies for Improving Sales Opportunities

Posted by Bartizan Staff Report on Oct 24, 2013 12:48:03 PM

Major industry events provide attendees with a lot of time to make valuable connections. The demonstrations and discussions that are held at trade shows help people make informed decisions on what equipment to buy or whom to partner with for a crucial endeavor. These meetings can be a turning point for any company, which is why the average attendee spends 8.3 hours viewing trade show exhibits, according to Trade Show News Network (TSNN).

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Topics: Trade Show Tips

Design Different Experiences for Different Attendees

Posted by Bartizan Staff Report on Oct 24, 2013 6:26:51 AM

The more popular an industry event grows, the broader the audience it attracts. A well-established trade show will become a focal point for experts from every level of the industry. While this is certainly a great thing for your event, it can make your job as event manager much more challenging.

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Topics: Trade Show Tips

Improve Your Networking Skills for Your Next Conference

Posted by Bartizan Staff Report on Oct 23, 2013 12:06:46 PM

Industry events provide visitors with many opportunities to meet experts in their fields. These relationships could lead to profitable joint ventures, so it is important that you develop a networking strategy that works.

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Topics: Trade Show Tips

How You Can Measure Trade Show Success

Posted by Bartizan Staff Report on Oct 23, 2013 10:38:22 AM

How can you tell if a trade show is effective? A high number of leads does not always translate into additional revenue. Potential leads may take several months to close, at which point your sales and marketing teams are already moving on to the next event or promotional effort. Some relationships may be developed over several months or years, with irregular meetings at various shows. Then there are other benefits from trade shows that are even harder to measure, such as press coverage, brand awareness and market research, so how can you quantify the returns from a show to ensure you are hitting the most profitable aspects?

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Topics: Trade Show Tips