Garbage In, Garbage Out
Many questions will be answered as you capture and qualify leads during the course of your tradeshow. Whether you use a paper-based lead qualification system or an electronic lead management system, the old computer dictum applies: Garbage in, garbage out. If you do not employ the right lead qualifiers, you will not get the right information. Sure, the demographic information that you can capture from an encoded visitor badge will help immensely by forming the foundation of the demographic date. But you have the opportunity to get answers to questions that are not included in the registration.